by Janee Bolden
April 14, 2026
The EGOT winner is increasing her enterprise portfolio with a brand new imprint centered on amplifying various authors and tales.
After many years of constructing a profession in leisure, together with publishing greater than a dozen books of her personal, Whoopi Goldberg is including publishing government to her résumé.
The Oscar-winning actress has launched a brand new publishing imprint, WhoopInk, in partnership with Blackstone Publishing, with a mission to convey recent and various voices to {the marketplace}.
“I’m personally trying ahead to discovering new authors, working with established authors, and bringing influential voices into this curated imprint,” Goldberg stated in an announcement Monday.
In keeping with the announcement, Goldberg will play an energetic position within the imprint, contributing to the whole lot from cowl design to advertising and promotion.
The transfer positions Goldberg alongside a rising variety of high-profile creatives, together with Reese Witherspoon, John Legend, and Sarah Jessica Parker, who’ve all launched their very own imprints or literary initiatives in recent times.
One of many first authors beneath WhoopInk might be Rick Bleiweiss, a Blackstone government who labored on Goldberg’s bestselling memoir “Bits and Items: My Mom, My Brother, and Me.” The imprint is anticipated to publish the following installment in his thriller sequence “Pignon Scorbion & the Barbershop Detectives.”
The longtime co-host and moderator of “The View” additionally plans to launch new work of her personal by way of the imprint, together with a follow-up to her memoir “Bits and Items,” and a collaboration with longtime enterprise associate Tom Leonardis.
Goldberg’s transfer into publishing is the most recent chapter in a long-running sample of entrepreneurial growth. Over time, she has constantly leveraged her platform to construct companies that middle each function and underserved audiences.
One in all her most notable ventures consists of her early entry into the hashish house with Whoopi & Maya, a medical hashish firm launched in 2016 that centered on offering aid for menstrual discomfort. As beforehand reported, the model helped set up a distinct segment market throughout the trade earlier than finally shutting down in 2020 amid shifts within the enterprise and regulatory panorama.
Extra lately, Goldberg has continued to discover alternatives within the hashish sector. In 2025, she partnered with Pure Genesis to launch Whoop-Tea, a hemp-derived THC beverage designed to supply a extra social and accessible different to alcohol. The collaboration displays her ongoing curiosity in wellness-focused merchandise and culturally pushed client experiences.
With every new enterprise, Goldberg continues to place herself not only for development, however for long-term affect throughout industries the place tradition and commerce intersect.
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