David Yurman, the luxurious jewellery model in America, proudly introduces its latest international model ambassador, the proficient actor and director Michael B. Jordan. Jordan takes on the function because the face of David Yurman’s groundbreaking Males’s Excessive Jewellery assortment, named The Vault, and stars within the 2024 marketing campaign. Evan Yurman, President and Chief Inventive Officer, emphasised the model’s dedication to curiosity and innovation, expressing pleasure about venturing into new territory in males’s jewellery.
Photographed and directed by the famend Tyler Mitchell and styled by Jason Bolden in Los Angeles, the marketing campaign captures the essence of architectural design by way of a inventive lens. Michael B. Jordan, identified for his multifaceted artistry, completely embodies the gathering’s magnitude. The marketing campaign revolves across the theme of individuality, the place artists attempt to be their genuine selves. Jordan remarked, “Working with David Yurman has given me the possibility to work with artists to create one thing common, traditional and reimagined.”
The Vault assortment, a end result of 20 years of design innovation, engineering prowess, and storytelling, marks a major milestone for David Yurman. Representing a brand new class for each the model and the trade, it reinforces David Yurman’s standing as a frontrunner in males’s jewellery. Evan Yurman’s dedication to the craft is obvious on this assortment, drawing inspiration from structure, mythology, and nature. The assortment options 30 daring items, together with necklaces, bracelets, rings, and cufflinks, showcasing beautiful gem stones with bespoke cuts and phantasm settings. Meticulously crafted by grasp artisans, every bit in The Vault assortment displays a harmonious mix of artistry and cutting-edge jewelry-making strategies.
The supply of The Vault assortment is unique, requiring appointments at choose David Yurman retail shops. The Spring 2024 marketing campaign, launching on davidyurman.com and international social channels, serves as a visible testomony to the model’s steady dedication to excellence in jewellery craftsmanship and design innovation.