*A well known identify in Southern baking is bringing its signature consolation meals into a brand new class. White Lily is increasing past conventional baking substances with the launch of frozen ready-to-bake biscuits designed to ship homemade-style ends in much less time and with much less effort.
The brand new merchandise transfer the model into the freezer aisle, providing biscuits that bake in underneath half-hour whereas nonetheless aiming to protect the sunshine, flaky texture that has outlined White Lily for generations of Southern house bakers.
In line with the information launch, the rollout will start this spring throughout choose retailers within the Southeastern United States, a area the place the model has lengthy maintained a robust presence and dependable buyer base.
The frozen lineup will function two varieties. The primary is Southern Buttermilk Biscuits, which give attention to a tangy taste profile paired with a smooth, fluffy inside. The second is Traditional Butter Biscuits, designed with a richer style and layered texture supposed to bake into a young, golden consequence.
Each choices are made utilizing White Lily’s signature 100% smooth winter wheat flour, a key ingredient tied to the model’s long-standing status for producing lighter baked items. As soon as baked, the biscuits are supposed to be versatile sufficient for breakfast sandwiches, conventional consolation dishes like biscuits and gravy, or as a easy aspect for dinner.
Dan Anglemyer, COO of Hometown Meals Firm, highlighted the model’s legacy in an announcement, saying, “White Lily has been on the coronary heart of Southern baking for generations,” and added that “These frozen biscuits ship the identical gentle, fluffy texture our followers love, now in a handy heat-and-serve format.”
Every bundle contains 12 biscuits and is designed for simple preparation, going straight from freezer to oven with out mixing or further prep work.
The launch displays a broader development of mixing comfort with conventional cooking strategies, providing shoppers a neater approach to recreate scratch-style baked items at house whereas sustaining acquainted regional flavors and baking heritage.
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