by Daniel Johnson
August 24, 2025
Chuter not too long ago filed a lawsuit over the corporate she created.
Sharon Chuter, the founding father of Uoma Magnificence and a driving power within the motion to diversify the sweetness business by means of each the corporate she based and her personal private initiatives, was discovered on Aug. 14 useless on a patio, and her dying is presently nonetheless underneath investigation, experiences Folks Journal.
Kirbie Johnson, who runs the publication “Forward of the Kirb,” reported {that a} supply aware of Chuter’s circles mentioned a former government from Chuter’s firm confirmed Chuter’s dying.
Chuter, who launched Uoma Magnificence in 2019 at Ulta with an preliminary providing of greater than 100 inclusive magnificence merchandise, got here with bona fides within the magnificence business, together with most notably, convincing Revlon to distribute magnificence merchandise in her house nation of Nigeria.
A 12 months after launching Uoma Magnificence, as conversations round variety, fairness, and inclusion gained momentum following the murders of George Floyd and Breonna Taylor, Chuter launched two main initiatives — Pull Up for Change and the #PullUpOrShutUp marketing campaign — difficult magnificence firms to reveal the variety of Black workers in company and management roles inside 72 hours of being referred to as out.
Her initiatives additionally inspired customers to vote with their {dollars} and keep away from firms that didn’t disclose this info.
Chuter spoke about this in additional element two years later, throughout an episode of “The Drew Barrymore Present.”
“I did that basically to drive extra consciousness and shine extra gentle to the shortage of financial alternatives for the Black neighborhood, particularly inside the magnificence area. I’ve at all times been the one who speaks up. Each time I see one thing that should change, I don’t have it in me means to only sit it out,” she advised Barrymore.
In 2023, regardless of all her work on behalf of variety with Uoma Magnificence, she opted to step down as CEO of the corporate, which she later defined was a choice made after a big well being scare in January of that 12 months that made her hunt down a more healthy work-life stability.
She additionally admitted in an Instagram put up addressing the matter that it wasn’t totally voluntary, a degree she would broaden on in a lawsuit two years later.
Based on Attract, in 2025, a couple of months earlier than her premature dying, Chuter filed a lawsuit in opposition to MacArthur Magnificence, BrainTrust, and Settle Funding, alleging that “BrainTrust took management of Uoma’s operations and in the end pushed Ms. Chuter out of her operational roles.”
Along with this, BrainTrust stopped Uoma’s operations whereas she was on medical go away, which she alleged was supposed to finish in July 2023.
Based on her lawsuit, she was additionally presupposed to return in a “chief model officer” capability whereby she would have been answerable for “overseeing artistic, product growth, in addition to being the face of the model… This didn’t occur.”
Moreover, after the lawsuit was filed, BrainTrust gave its facet of what occurred as Chuter’s tenure with Uoma got here to an finish.
“It’s not our apply to remark publicly on our investments in non-public firms, however this specious grievance requires a response. Ms. Chuter resigned from the Uoma board and publicly on Instagram after hiring an interim CEO who carried out a forensic accounting assessment of the corporate,” they mentioned in a joint assertion with MacArthur Magnificence, LLC management.
The lawsuit Chuter filed in February 2025 in Los Angeles County Superior Court docket alleges that BrainTrust et al engaged in “constructive fraudulent switch, intentional fraudulent switch, aiding and abetting fraudulent switch, receipt of stolen property, and unjust enrichment.”
On account of this, the lawsuit states that Chuter was in search of “damages for fraudulent switch and MacArthur and BrainTrust’s receipt of Uoma’s almost $50 million in stolen belongings.” Which she famous in her lawsuit must be “decided in keeping with proof at trial in extra of the jurisdictional minimal of $25,000.”
Regardless of the advanced nature of the lawsuit, Chuter’s premature dying leaves many authorized issues unresolved for now.
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