South Africa’s long-running grownup way of life exhibition, Sexpo, is getting a brand new identify – and a brand new perspective.
From this 12 months, the favored occasion can be referred to as the Love Expo, a rebrand that organisers say marks a daring new period of inclusivity, freedom, and connection.
The choice, organisers defined, comes after years of battling censorship, from banned commercials to social media restrictions, because of the occasion’s provocative identify.
“After years of being referred to as The Intercourse Expo and continually combating censorship from banned adverts to social media shutdowns, it grew to become clear that the identify itself was limiting how individuals noticed us,” mentioned spokesperson Sarah Dean.
“We weren’t being silenced due to what we did, however due to what individuals thought we did.”
Love Over Labels
In keeping with Citizen, Dean mentioned the identify change represents greater than only a new model – it’s a shift in perspective.
“Love is greater and extra inclusive than intercourse alone. It connects each one in all us,” she defined.
“The brand new id represents vibrant power, cheeky enjoyable, and unforgettable leisure.”
Whereas the rebrand guarantees a softer and extra inclusive picture, Dean assured longtime followers that the “naughty” aspect that made Sexpo well-known isn’t going anyplace.
“The Love Expo nonetheless celebrates the identical sense of openness and curiosity that made Sexpo iconic. It’s simply now framed by means of a lens that everybody can relate to.”
Reflecting a Altering Viewers
Since its debut in 2007, the expo has attracted greater than half one million guests.
Regardless of the brand new identify, Dean mentioned the aim stays unchanged.
“It’s at all times been about authenticity and freedom. Love Expo offers adults an area to have a good time love in all its varieties with out worry or judgment,” she mentioned.
“It’s not about pushing boundaries – it’s about eradicating pointless ones.”
Increasing the Dialog
This 12 months’s occasion will develop its choices to incorporate physique positivity, LGBTQ+ delight, and discussions on communication, confidence, and consent.
“Guests can anticipate areas that commemorate each type of love and id,” Dean mentioned.
“We’ve fastidiously chosen our exhibitors and experiences to make individuals really feel protected, impressed, and empowered.”
A Celebration of Love – and Change
Dean acknowledged that whereas public attitudes have turn out to be extra accepting, some resistance stays.
“We’ve seen vandalised billboards, digital blackouts, and pushback from conventional media, which exhibits there’s nonetheless a conservative streak on the market,” she mentioned.
“However yearly, hundreds of individuals present up expressing who they’re with out apology. That tells a special story.”
Occasion particulars:
Friday, 28 to Sunday, 30 November 2025
Occasions: Friday and Saturday: 11:00 – 23:00 and Sunday: 11:00 – 18:00
Venue: SunBet Area at Occasions Sq., Menlyn Maine Pretoria
Tickets: Presale from R250
Strictly 18+ – Adults solely, no exceptions.
What’ to anticipate at Love Expo 2025
Whether or not you’re exploring new issues or just having fun with the expertise, this occasion is all about embracing grownup enjoyable in a protected, pleasant, welcoming area.
Attractive Purchasing – Uncover 1000’s of the most recent merchandise designed to thrill, encourage, and excite
Scorching Stage Exhibits – From elegant pole artistry to daring aerial acrobatics and electrifying performances, the principle stage is about to dazzle. Count on world-class expertise, beautiful visuals, and pure spectacle – sit again, cheer loud, and give up to the present
Fantasy Lounges – Step into curated worlds of creativeness and need. From playful and curious to digital, dwell, or lavishly themed – discover immersive areas crafted for each fantasy and flavour
Giveaways Galore – The first 100 girls by means of the door every day obtain a particular shock, spontaneous spot prizes can be awarded all weekend lengthy for the boldest, most inventive appears
Theatre of Erotica & Sensual Workshops – The place intimacy meets artistry. Get pleasure from lovely, sensory performances in a softly lit setting, and be part of expert-led periods designed to spark connection, confidence, and curiosity. Everybody’s welcome, no query is off-limits
Vegas Strip – Feeling fortunate? Attempt your hand at playful video games like strip poker or flirtatious roulette within the craziest on line casino you’ll ever see. Enjoyable, flirty, and all in good spirits
Attractive Snaps & Boudoir Glam – Get able to strike a pose. From 360° picture cubicles to luxe boudoir shoots and classy selfie stations, there are many alternatives to seize your glam aspect
So You Suppose You Can Strip – Able to strut your stuff? Assured to be one of the vital entertaining issues you’ll ever witness. Spectators and guests alike take to the centre stage to point out off their finest strikes. It’s all about confidence, creativity, and a complete lot of ‘One night time solely enjoyable’ – with prizes and bragging rights up for grabs, that is an absolute to not miss present
Physique Artwork – Watch proficient artists flip pores and skin into beautiful, wearable artwork utilizing paint, glitter, tape and extra. Go on.. specific your self
The Aphrodisiac Deli – Deal with your style buds to one thing particular. Bask in decadent candies, unique nibbles, and handcrafted elixirs made to thrill
Is Love Expo your type of ‘factor’?
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