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NAACP and CBS Studios Venture to develop new daytime drama for the CBS Television Network – AFRO American Newspapers

March 19, 2024
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By Black PR Wire

LOS ANGELES – The three way partnership between CBS Studios and the NAACP is growing a brand new daytime drama for the CBS Tv Community.

The sequence, titled “THE GATES,” follows the lives of a rich Black household in a fancy, gated neighborhood. 

Michele Val Jean, who has written greater than 2,000 episodes of daytime dramas and received a number of Daytime Emmy and WGA Awards for her work on “The Daring & The Lovely” and “Normal Hospital,” will function author and showrunner. Val Jean may even be an government producer alongside Sheila Ducksworth, Leon Russell, Derrick Johnson and Kimberly Doebereiner. “THE GATES” shall be produced by the CBS Studios/NAACP manufacturing enterprise in partnership with P&G Studios, a division of Procter & Gamble.

“THE GATES shall be all the things we love about daytime drama, from a brand new and contemporary perspective,” stated Sheila Ducksworth, president of the CBS Studios NAACP enterprise. “This sequence will salute an viewers that has been historically underserved, with the potential to be a groundbreaking second for broadcast tv. With multi-dimensional characters, juicy storylines and Black tradition entrance and middle, THE GATES could have impactful illustration, one of many key touchstones of the enterprise.”

Continued Ducksworth, “I’m excited to develop this venture with CBS and P&G, two of the longest and most passionate champions of broadcast and daytime tv, and the NAACP, whose enduring dedication to Black voices and artists is each highly effective and galvanizing. I additionally need to thank CBS’ George Cheeks, NAACP’s Derrick Johnson and P&G’s Marc Pritchard for his or her private involvement and assist to take our subsequent step ahead with THE GATES.”

The CBS Studios’ manufacturing enterprise and growth cope with the NAACP was established to assist elevate a various vary of voices in addition to improve the visibility of Black artists on broadcast and streaming platforms in an ever-evolving media panorama.

About NAACP

The NAACP advocates, agitates, and litigates for the civil rights attributable to Black America. Our legacy is constructed on the muse of grassroots activism by the most important civil rights pioneers of the twentieth century and is sustained by twenty first century activists. From school rooms and courtrooms to metropolis halls and Congress, our community of members throughout the nation works to safe the social and political energy that can finish race-based discrimination. That work is rooted in racial fairness, civic engagement, and supportive insurance policies and establishments for all marginalized folks. We’re dedicated to a world with out racism the place Black folks get pleasure from equitable alternatives in thriving communities.

NOTE: The Authorized Protection Fund – additionally known as the NAACP-LDF – was based in 1940 as part of the NAACP, however now operates as a totally separate entity.



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Tags: AfroAmericanCBSDaytimeDevelopDramaNAACPnetworkNewspapersStudiosTelevisionventure
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