by Nahlah Abdur-Rahman
April 23, 2025
Upon the information, Lamar remarked on Chanel’s “timeless legacy” in vogue and tradition.
Kendrick Lamar has signed a take care of Chanel to turn out to be a model ambassador for his or her eyewear line.
Lamar will make his partnership with the French vogue home official in a brand new marketing campaign slated to launch this week. Because the face of its eyewear, Lamar will proceed his relationship with Chanel that started a couple of years again.
In line with Hypebeast, Lamar first started rocking the double-c brand on the 2023 Met Gala. The occasion additionally celebrated the style visionary and former inventive director of Chanel, Karl Lagerfeld. The luxurious model and Lamar joined forces once more the next 12 months for his or her high fashion present in January. The 37-year-old, alongside inventive companion Dave Free, designed the present’s set with an accompanying quick movie.
Upon the announcement of their furthered connection, Lamar famous Chanel’s “timeless legacy.” Though the style home primarily caters to girls’s clothes, Lamar rightfully suspected that he would signify their eyewear.
“Chanel has a timeless legacy and that’s at all times one thing I can get behind. Since they don’t make garments for males, I knew it must be glasses,” he shared in an assertion.
The partnership additionally comes at a time the place Lamar’s personal recognition and artistry have reached even larger heights. The multi-Grammy winner, who additionally reigns as the primary and solely rapper to win a Pulitzer prize, continues to reel within the acclaim from his hit observe “Not Like Us” and accompanying GNX album. Lamar additionally headlined this 12 months’s NFL Tremendous Bowl Halftime present, bringing his visible excellence to one of many greatest phases in sports activities and music.
Chanel hopes to attract extra eyes to this sector of its model. Lamar’s inclusion, contemplating his standout 12 months, additionally marks a brand new period for the accent.
“We strongly imagine in eyewear and its potential. Greater than a easy vogue accent, eyewear is a part of the Chanel attract and is recurrently seen on the runway,” stated Chanel vogue president, Bruno Pavlovsky. “Its versatile model, taking part in with the home codes, brings a final touch to the silhouette. By the ‘Chanel & moi’ program, we developed numerous providers for this class, to be able to supply an ideal match and the most effective expertise to our shoppers.”
With the information, followers can possibly catch Lamar donning Chanel sun shades as he performs on his Grand Nationwide Tour with Sza.
