The Corona Studios movie Feeling J’Bay premiered throughout the occasion’s opening ceremony on Thursday afternoon.
This brief documentary highlights the essence of Jeffreys Bay, one of many world’s most iconic surf locations, because it explores the neighborhood’s connection to the famed Supertubes break.
That includes native legends, surfers, and artists, the movie celebrates the historical past, tradition, and fantastic thing about the realm, intertwining aerial photographs, private tales, and highly effective imagery. Directed by Peri vP, Feeling J’Bay is an ode to the wave and the individuals who have formed its story.
WHAT THE FILM IS ABOUT
Lengthy earlier than it grew to become a world tour cease, Jeffreys Bay was only a farm city with excellent waves. Right this moment, it’s one of many world’s most iconic surf locations – and the topic of a brand new movie by Corona Studios, launched throughout the opening ceremony of the 2025 Corona Cero Open J-Bay.
Titled Feeling J’Bay, the brief documentary is much less about browsing and extra about what occurs when nature, identification, and neighborhood come collectively. From dolphins threading the backline at dawn to the sound of hand-carved boards hitting water, the movie captures the spirit of a spot the place time slows and life feels lighter.
Premiered as a part of Corona’s 100-year celebration and new world 0.0% alcohol beer partnership with the World Surf League (WSL), the screening occurred at Casa Corona, overlooking Supertubes the legendary wave that constructed the city and sits on the coronary heart of the movie.
Shot in and round Jeffreys Bay’s famed level break, Feeling J’Bay weaves aerial photographs, historic surf clips, and intimate interviews with locals, legends, and artists into a visible meditation on the wave — and the individuals who have lived and surfed its story.
“I grew up with this wave proper outdoors my door. It taught me every part — self-discipline, pleasure, perception,” stated skilled surfer Joshe Faulkner who shares his story within the movie. “Seeing our tales instructed like this jogs my memory that J-Bay is larger than anyone surfer. It’s a sense that belongs to all of us.”
Directed by Peri vP, the movie additionally options voices and visuals from throughout the city’s previous and current, together with surf trade pioneer Cheron Kraak, skilled surfers Jordy Smith and Mike February, and writer-freediver Amal Perrotin.
“With this movie, the aim actually was to seize the sensation of J-Bay from completely different views,” stated Peri “It’s an ode to the magic and intrigue of this iconic wave and the neighborhood round it.”
“There are few breaks on earth that carry the soul of browsing like Jeffreys Bay,” stated Melanie Nicholson, Head of Model, Corona South Africa.
“As we have fun a century of Corona and 130 years of South African Breweries, this movie is an invite to reconnect with nature, neighborhood and people golden-hour moments that remind us why we fell in love with the ocean within the first place.”
Additionally featured is Corona content material creator and surf coach Wade Schouw, who empowers folks by means of surf and skate tradition.
Following the premiere, company – together with Kouga Municipality Mayor Hattingh Bornman, MC and WSL commentator Paul Evans, WSL athletes Caitlin Simmers, Gabriela Bryan and Italo Ferreira, and native cultural leaders – moved to the shoreline for a standard Xhosa blessing and dance ceremony, setting the tone for the week forward.
“Our love for Jeffreys Bay goes past the movie,” added Melanie Nicholson. “Each side of the Corona Cero Open J-Bay has been formed with the neighborhood, not only for it — from surf workshop partnerships to native vendor collaborations. That is our method of giving again to a city that’s given a lot to the browsing world.”
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