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Jaden Smith’s ‘real dream’  is to help people on Skid Row through his brand ‘I LOVE YOU’

February 18, 2026
in Lifestyle
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Whereas he could stroll away from red-carpet interviews inquiring about his inventive style plans, Jaden Smith is extra open about his basic aspirations on social media. Just lately, Smith shared a video on TikTok revealing his long-term targets past appearing, music, and serving as Christian Louboutin’s males’s inventive director. 

“Actually, my dream in life is to have a constructing on Skid Row the place I may give out free meals each single day: breakfast, lunch, dinner,” he mentioned within the publish. “I can do issues inside it—I can create jobs and, like, a superb vibe. That’s my actual dream, that’s my long-term objective.”

@jaden Put on I Love You. Valentine’s Day. 9 AM PT/12 PM ET. iloveyou.restaurant @iloveyou.restaurant ♬ unique sound – Jaden

Inviting his followers to come back on this journey with him, Smith explains that he hopes his model, “I LOVE YOU,” and its neighborhood will assist assist his dream of someday having a brick-and-mortar area. In 2019, the multi-hyphenate launched “I Love You Restaurant,” a free meals truck providing wholesome, vegan meals to the homeless on Skid Row. Now, seven years later, Smith is increasing the “I LOVE YOU” model with the discharge of restricted version graphic tees for which all of the revenue will reportedly go into supporting the “I Love You Restaurant.” 

“We solely get our donations from large firms that truly wish to be concerned. We’re for the individuals, and funded by the individuals, is what we are saying,” Smith advised Hypebeast, explaining the merch assortment. “This merch drop is my strategy to permit the individuals, and even those that haven’t been on the bottom volunteering with us, to really feel like they’re a part of the neighborhood. It’s extra of a non secular goal. And that’s what I believe style is about, a sign, from afar, of the type of individual you might be.” 

Finally, Smith describes “I LOVE YOU” as a “cool” non-profit catered to this era, who he says “cares loads” and is “actually vocal about what they care about.” In an effort to deliver extra positivity to the world, the “SYRE” rapper deliberately selected the identify “I LOVE YOU” to replicate the constructive results of claiming “I really like you.” Smith, identified to be a bit aloof and guarded within the public eye, says the “I LOVE YOU” model is “an genuine reflection” of who he’s. 

“It’s laborious to get a way of my persona. I make it laborious to take action as a result of that’s simply how I’m, however I LOVE YOU is what I’d say is on the core of my persona,” he defined. “In my music, I discuss loads about altering the world and talking, and this subsequent era of existence, and I LOVE YOU carries over these themes too and represents that a part of my artistry.”

He added, “I LOVE YOU speaks to all of those completely different sides of who I’m and the completely different sides of individuals on the planet, in order that after they see it on the web, it resonates with them. Out of the entire issues that I’ve finished in my life, I LOVE YOU is certainly one of them that resonates with individuals in the best way that I actually, really need it to.” 





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