*New York (CNN) — Instagram has made modifications that look like geared toward attracting TikTok customers, whereas the short-video app’s future will now be determined by its new American-based house owners.
Adam Mosseri, head of the Meta-owned platform, mentioned on Friday that Instagram’s profile photograph grids will now show photographs as rectangles, somewhat than the app’s signature squares — a structure that’s notably just like how profile pages look on TikTok.
Mosseri mentioned Instagram will improve the utmost size for Reels movies from 90 seconds to 3 minutes — following the lead of TikTok, which started pushing customers to publish longer movies in 2023.
“We’ve traditionally solely allowed reels as much as 90 seconds given our deal with short-form video, however we’ve heard the suggestions that that is simply too brief for individuals who wish to share longer tales,” Mosseri mentioned Saturday in an Instagram publish.
Instagram didn’t reply to CNN’s request for touch upon the modifications.
Because it gained recognition in 2020, TikTok has posed a significant aggressive menace to Instagram — drawing away customers’ consideration and time and forcing the older app to remodel its algorithm. Instagram first launched Reels in the USA in August 2020, days after former and present President Donald Trump introduced plans to ban TikTok within the nation.
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