Mielle Organics, a number one haircare model, has launched a brand new marketing campaign, “From One Queen to One other,” to empower ladies and problem magnificence secret gatekeeping. The marketing campaign options Mielle’s social ambassador and basketball star, Angel Reese, to assist mix the industries of sports activities and wonder.
Following a 12 months of great development for the model, some highlights embody a partnership with Procter & Gamble and changing into the first-ever official textured haircare companion of the WNBA.
CEO and founder Monique Rodriguez defined the brand new marketing campaign and face of the model.
Are you able to share the inspiration behind this new marketing campaign?
The inspiration behind our marketing campaign, “From One Queen to One other,” got here from a selected level: the second we introduced our partnership with P&G again in January. I’ve seen and skim the feedback. Many individuals have been involved in regards to the formulation altering and the merchandise not being accessible to our communities. I needed to alter that narrative and assist individuals perceive that the principle driver of partnerships is to counteract that. We intention to extend accessibility for our shoppers. It was all the time a dream of mine to have the ability to scale. After I created my purpose, it was to do precisely that: to share my secrets and techniques to having wholesome and stronger hair. That’s actually what transferring “From One Queen to One other” is all about. It’s like passing the crown and the torch. I’m sharing info as a result of I need all of our customers who are available contact with my merchandise to know that they proceed to encourage and encourage me.
How does choosing Angel Reese because the face of the model replicate Mielle’s values?
Initially, Angel Reese is wonderful, each on and off the court docket. You see her on the court docket and suppose, “Wow, this lady is a celebrity,” however she’s additionally one when she’s not enjoying. For me, that’s vital. I need to know that your character is constant and that it doesn’t change or flip a change. For me, that’s the final word area. She’s fierce, aggressive, a frontrunner, and exudes confidence. Once we speak about authenticity, it breeds confidence, and Angel exudes that sort of confidence. She has power and charm, and she or he carries it so properly for somebody so younger. For me, she additionally aligns with our imaginative and prescient and mission and, extra importantly, the sisterhood that we show. Should you take a look at her and the way she interacts together with her teammates, you may genuinely see that there’s a sisterhood there. I’ve been capable of meet her and expertise her myself and to see her together with her different teammates. That is actually what “From One Queen to One other” represents. We’re tremendous excited in regards to the partnership and bridging the hole between sports activities and wonder.
@angelreese10
Wanting my greatest on and off the court docket is a should! However with a decent schedule as a pupil athlete, sustaining my hair isn’t all the time straightforward! That’s why I depend on @MielleOrganics as a part of my every day hair care routine! 💁🏾♀️ Mielle is ALWAYS there for me! 💕 #fromonequeentoanother #FOQTA
♬ authentic sound – angel reese
