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Founder of Black-Owned Irth App Launches New “Crown Rewards” Program for Parents to Earn Cash, Baby Products, and Services

January 26, 2025
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Nationwide — Kimberly Seals Allers, the founding father of Irth, the #1 app for Black mother and father to fee and evaluate maternity and pediatric medical doctors and hospitals, has introduced the launch of Crown Rewards, an modern program for customers to earn “cash” for sharing opinions of their maternity and toddler care experiences, which may be redeemed for money or unique reductions from a curated number of model companions providing services and products that households want and love.

“Since we launched Irth’s motion to finish Black maternal mortality and morbidity by crowd-sourcing Black father or mother voices to drive extra transparency and accountability inside well being programs, we’ve been telling everybody that the lived experiences of Black and brown moms and birthing individuals matter- they’ve true worth. Now we get to reside out that mantra each day within the app, by giving our customers literal money worth for sharing their affected person suggestions, serving to direct others to protected suppliers, and supporting the Irth group,” says Kimberly, who can be the Govt Director of Narrative Nation, a number one Black woman-owned know-how and media non-profit devoted to advancing start fairness. Irth is Narrative Nation’s grant-funded, flagship undertaking.

Irth (as in start, however we dropped the B for bias) is the primary of its form, non-profit ranking and evaluate platform that is sort of a “Yelp” for protected Black start. Black and brown moms, fathers, mother and father, and doulas can go away and search opinions of prenatal, birthing, and pediatric experiences. On the again finish, Irth’s anonymized opinions are was strong affected person expertise knowledge and actionable insights and techniques to accomplice with hospitals, payers, and suppliers via the Delivery With out Bias High quality Enchancment Program. Irth’s BWB Program, a two-year high quality enchancment partnership for hospitals that facilities on Black and brown affected person experiences, is now being applied in eight well being programs throughout six states, with a give attention to serving to hospitals “be taught from the residing” to offer extra respectful, equitable care, whereas driving group accountability and transparency.

Within the U.S. Black girls are 3 to 4 occasions extra prone to die from pregnancy-related causes. The CDC has mentioned that over 80% of those deaths have been preventable. Bias and racism in care are a key trigger of those disparities.

Irth’s Crown Rewards program is powered by a back-end pockets, constructed on safe blockchain know-how that allows direct funds and empowers Irth customers not solely to share their affected person experiences however to personal and derive direct worth from their knowledge whereas serving to to drive systemic change in maternal care. The pockets, direct funds, and blockchain ledger capabilities are made attainable via Irth’s groundbreaking partnership with Veritaseum, making Narrative Nation the primary non-profit to license U.S. Patent 11196566 for direct, peer-to-peer worth transfers.

“Our patented, zero belief worth switch know-how is about rather more than finance, funding, and buying and selling. Every particular person ought to straight profit from sharing their knowledge. Irth is an ideal illustration of how this know-how can actually save lives, and accomplish that with out the necessity for an authoritative company occasion to face as a intermediary or gatekeeper,” says Reggie Middleton, founding father of Veritaseum, inventor, and a key determine within the growth of decentralized software program.

“With our partnership with Veritaseum we’re excited to be on the forefront of leveraging rising applied sciences, like blockchain, for social change and to disrupt the usually extractive relationship between knowledge and communities of shade,” provides Kimberly. This partnership acknowledges the foundational nature of Middleton’s innovations and his respective patents associated to peer-to-peer worth switch.

As well as, Narrative Nation is thrilled to introduce the Irth Market, a first-of-its-kind social influence initiative the place company companions can present items, providers, and unique reductions to assist Irth app customers and the data-driven options for start fairness that their suggestions supplies. Via the Irth Market, manufacturers that prioritize maternal well being and household wellness can contribute on to the well-being of Black and brown birthing households, by providing codes at no cost or discounted services and products that households want.

AboutNarrative Nation, Inc., a New York Metropolis-based 501(c)(3), is dedicated to addressing racial disparities in maternal and toddler well being via know-how and narrative-centered multimedia. Irth, a flagship undertaking of Narrative Nation, affords Black and brown households a protected, community-centered platform to share and entry opinions of maternity and pediatric care suppliers. Narrative Nation additionally produces Birthright, a podcast that solely shares constructive Black start tales.

For extra info on the Crown Rewards program, the Irth Market, or partnership alternatives, go to IrthApp.com.

For press inquiries, contact ship an e-mail to KSA@IrthApp.com



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Tags: AppBabyBlackownedcashCrownearnFounderIrthLaunchesparentsProductsprogramrewardsServices
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