Jasmine Lewis is an esthetician and the proprietor of Vie Magnificence who focuses on each eyelash extensions and skincare merchandise. Her magnificence product-line 30Roses is a rose water-based model that’s identified for hydration, retaining steadiness, and pores and skin restoration.
Lewis opened up about her journey within the magnificence trade, what impressed her to create her skincare merchandise, and recommendation for up-and-coming magnificence entrepreneurs.
When do you know that this magnificence model was the appropriate path for you?
I used to be truly a pre-med scholar in school. Going again to my childhood once more, I took care of my grandmother, [because] she was battling breast most cancers on the time. So, my cousin and I had been form of like her caregivers. We didn’t know that was decided. However I noticed straight the influence breast most cancers and all of the drugs had on her pores and skin.
All through the years I’ve [also] achieved some work at Atlanta Mission. I volunteered and taught there, and I realized that quite a lot of ladies have no idea the fundamentals of skincare. They had been utilizing Dial cleaning soap on their faces, lotion on their faces, and never realizing there are moisturizers, cleansers, and every part like that. They simply didn’t know the fundamentals. I wished to form of step in and bridge that hole. Over time I used to be identical to, “This feels nice. That is bringing me pleasure, and it’s making an influence, despite the fact that it’s a small influence creating a bigger influence.” So, that’s the place I received began.
What analysis went into making your skincare product 30Roses?
I’ve all the time used rosewater with my purchasers ranging from the start. One of many ways in which I prep for lash extensions is I wipe their eyes with rosewater and take away any oil or something that could be on the pores and skin. It’s simply one thing that I’ve all the time achieved as a part of the expertise, and to arrange for my work. Unconsciously, I used to be doing client testing, [basically] analysis and didn’t even notice it. From 2014, all the best way up till 2023 I’ve form of seen if any individual’s delicate or if their pores and skin goes to react [and] usually the attention space is actually delicate. I usually wipe the entire complete orbital space, and I’ve all the time obtained nice suggestions. For me, it was like, “Okay, this can be a product that isn’t exhausting for a barrier of entry, is just not that troublesome to make use of inside your present routine, and hydration is all the time going to be key to lovely, wholesome pores and skin.” So, should you can add that first layer of hydration and simply really feel from there, then you can begin to construct folks’s consolation degree by truly having a constant routine.
What recommendation do you’ve gotten for aspiring magnificence entrepreneurs?
I all the time say to search out your area of interest and what you’re good at. So, like with me proper now I’m extra [accustomed to] pure lashes, and I’m all about pores and skin first. Different folks might like a dramatic lash and wish to appear to be they’re all the time going out someplace, however my [niche] is extra pure. I keep in that lane, and I do know what my purchasers need.