Eric Austin is a clothier that focuses on each males’s and ladies’s fits. His model, Eric Austin Customized ,was influenced by mentors that helped him acquire a brand new perspective on learn how to current oneself.
After 10 years of designing, his love for setting up fits has advanced tremendously.
Austin opened up concerning the impression social media has on his model and the way he will get the group concerned within the motion.
How does social media play a task in your organization and affect your designs?
Properly, going again to after I received began, social media was positively round; [I’m] not that previous. However my mentors, after I say they impressed me, I really didn’t actually care an excessive amount of about garments till I received to school.
Then when all people was sort of dressing the identical, I noticed that it was the lads and the younger males in fits that had been possibly getting a sure degree of respect, or had been simply standing out in a means that I sort of wished to. So, after I say they impressed me, I largely was drawn to the best way that they carry themselves.
Whenever you do throw on a swimsuit, lots of people know that it comes with a sure degree of respect a number of the time. Though the garments don’t make you, you make the garments [and] it’s a good strategy to sort of set your self aside. So far as social media, it performs an enormous position. So … guys will ship me footage [saying], “Hey, I noticed that you simply had been [wearing] this. I really like this [and] I wish to recreate it in my very own means,” and even clearly advertising and branding. Additionally, social media for me is a good way to only unfold a degree of consciousness for what I’ve occurring as a result of every season I’ll drop new merchandise and have new concepts that I wish to get on the market.
Do you see your self partnering with any celebrities or possibly one other model?
So, there [are] a number of issues I’m engaged on this 12 months. Some I can’t communicate on, however I’ll say prior to now I’ve labored loads with universities. So, I’ve completed some issues with Morehouse, Northwestern [University] in Chicago, however [I’ve] additionally [worked] loads with athletes.
Being in Atlanta, we now have a number of main sports activities groups. So, gents from the Hawks [and] the Falcons [are clients].
Then so far as precise collaborations, there [are some] issues I’m engaged on proper now, that I’m enthusiastic about for this 12 months. I do a number of work with universities, not simply from the clothes aspect, however really simply going round chatting with younger women and men about dressing for the office and dressing to your main. Though, there [are] a number of work-from-home [opportunities], now lots of people are going again [to working] in individual. Even with that, [in] the interview course of, you continue to should be presentable. So, I do a number of work with colleagues and universities simply to sort of unfold the phrase and actually educate them visually. I do [an entire] presentation on why [one’s] picture is necessary, even [while working] from dwelling.