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‘Cookie Jarring’ Has Made A Comeback And It Isn’t Sweet

July 13, 2025
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Supply: AaronAmat

Daters beware! “Cookie jarring” is on the rise, and whereas it could sound candy, it’s something however. This poisonous relationship development, which initially surfaced in 2019, in response to the Every day Mail, has made a comeback, and it happens when somebody dates a number of individuals on the similar time to search out the proper match. Nevertheless, of their pursuit of affection, they could don’t have any real intention of constructing a long-term relationship with a few of the individuals they date.

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Relationship knowledgeable Arrezzo Azim says that this technique will be significantly harmful for the one that is being cookie jarred as a result of oftentimes they’re being strung alongside, saved on the again burner till their indecisive date lastly decides whether or not they need to progress the connection. This might result in heartbreak for some. 

“Let’s be sincere, you’re preserving them on the facet since you need to have anyone else as [a] back-up in case this doesn’t work out,” Azim, a Constructive Psychology Coach, advised the Every day Mail on July 4. “The eye’s wonderful — however the long-term results are lots worse if you happen to do it that manner.”

Why do individuals commit cookie-jarring? 

Exhausted black couple with kitchen utensils having hard time baking on color background
Supply: Prostock-Studio

Discovering love and constructing a dedicated relationship with somebody can really feel scary, and if that feeling isn’t mutual, it may well result in heartbreaking rejection. Individuals who cookie jar usually have their protection guard up when relationship, so to forestall the “sting” of rejection from surfacing, they could string somebody alongside to have them as a “again up plan” although there will not be a romantic spark, defined Azim in a TikTok video posted in 2021. Backside line: they’re insecure. 

However this poisonous relationship behavior advantages nobody, says Theresa Herring, a licensed marriage and household therapist. Herring, founding father of Centered Connections in Illinois, defined that this strategy usually leaves the individual on the receiving finish feeling confused and emotionally dependent if a romantic connection develops.

“And it prevents the individual you’ve cookie jarred from assembly somebody who really likes them sufficient to this point them,” Herring advised NBC Information in 2019. 

Moreover, it may well backfire if the individual that the cookie jarrer is genuinely fascinated about finds out.

How do you defend your self?

So, how do you defend your self from cooking jarring? In line with psychologist and creator Tina B. Tessina, there are a number of tell-tale indicators of cooking jarring that you have to be on excessive alert for when relationship.

“​​In case your date by no means desires to make a particular plan (would you wish to exit Friday night time?) and simply desires to come back over to your home on the spur of the second, he/she doesn’t make an effort to be in contact (you shouldn’t be making all the hassle) and doesn’t appear to consider the long run, they’re in all probability simply utilizing you as ‘reserve,” she revealed to NBC Information. 

Should you discover these indicators, it’s time to have an sincere dialog. Earlier than doing so, be sure to’re clear about what you need from the connection. That manner, you may resolve whether or not to maneuver ahead primarily based on how the opposite individual responds.

Should you’re studying this and determine as a cookie jarrer, relationship development knowledgeable Eugénie Legendre says you need to give your self time to this point somebody “with out the affect of anybody else,” to see if there may be actually a connection value constructing earlier than you progress on to the subsequent individual. Give it a while to see if one thing actually particular develops. 

Have you ever ever been the sufferer of cookie jarring, or discovered your self doing it to another person? Share your expertise within the feedback under.

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