Miami-based manufacturing powerhouse BTF Media (“Maradona, Blessed Dream”) has introduced new appointments and promotions to increase its administration staff and place in Spanish-speaking markets.
Firm founders Ricardo Coeto and Francisco Cordero will now function co-CEOs of the corporate. Cordero will lead enterprise affairs and Ricardo inventive affairs.
The film-TV firm, whose current tasks embody a Frida Kahlo TV sequence co-produced with the Frida Kahlo property, has appointed business veteran Yoselín Pérez Valdez as SVP of gross sales.
In her new place, she’s going to head up BTF’s entrance workplace, serving to safe new offers with purchasers. Pérez Valdez has greater than 20 years of expertise inside the promoting and gross sales business.
Ivonne Vela, former CMS supervisor at BTF, has been promoted to SVP of enterprise affairs. Vela will oversee the operations of the administration and again workplace staff, in addition to working with future stakeholders and managing tasks.
“We’re very proud to announce the brand new management for the corporate,” stated Coeto. “All of them deliver a exceptional worth, expertise and fervour to our BTF household.”
In additional strikes, Marco Forte, who beforehand oversaw the Mexican manufacturing workplace, has been promoted to SVP of New Ventures, overseeing new enterprise alternatives.
Forte can even lead the appliance of insurance policies and procedures based mostly on a current ISO certificates acquired by BTF from the Worldwide Group for Standardization, which endorses firm constructions and enterprise practices.
Verónica Álvarez and Sergio Lazarov, who each have a robust background in unscripted productions for Mexico and the U.S. will proceed to steer BTF such a output as joint VPs of unscripted content material.
Álvarez will oversee Mexico and Lazarov U.S. tasks. Álvarez has over 20 years of expertise as an govt director of scripted content material.
Lazarov has been directing and producing giant scale stay exhibits for over 20 years for the U.S. Hispanic market.
Cordero added: “This new construction will permit us to be extra aggressive inside the business, not solely from a company and organizational strategy, but in addition from inventive and enterprise, with a view to leverage our positioning.”
BTF has additionally bolstered its inventive staff increasing its coterie of in-house writers, showrunners, and govt producers, This consists of Ivonne Niño (“Le Pop,” “Pancho Villa: El Centauro del Norte”); Fides Velasco (“Pacto de Sangre”); Rafa Lara (“Pancho Villa: El Centauro del Norte”) and Héctor Valdez (“El Repatriado,” “Masks Vs Knights”).
Appointments for 2 additional roles will probably be introduced quickly. The SVP of improvement will lead all inventive operations, together with common leisure, sequence, and have movies, in addition to BTF’s unscripted improvement. A Manufacturing SVP will oversee all features of manufacturing and post-production operations.
BTF Media operates within the U.S., Mexico, Argentina, Chile, and Spain.
Launched in 2010, a few of its high-profile productions embody “Maradona: Blessed Dream,” “Daddies on Request,” and “The Cleansing Woman”).
BTF has garnered an Worldwide Emmy nomination, a Telly Award, and a Spanish Academy finest doc Goya for the documentary on the Spanish musician Joaquín Sabina, “Feeling It.”
