by Nahlah Abdur-Rahman
July 3, 2025
The marketing campaign encourages Black girls to point out off their pure hair in any setting.
BLK needs you to “Free Your Crown” in an progressive marketing campaign to have a good time Black girls and pure hairstyles.
The social and relationship app for Black individuals introduced the marketing campaign on July 3, also referred to as Nationwide Crown Day. The daring initiative takes self-love to a brand new degree for Black girls, championing their pure curls and coils. In honor of their new #FreeYourCrown marketing campaign, BLK will sponsor the prices for Black girls’s pure hairstyles this summer time.
The marketing campaign stems from a cultural shift for Gen Z Black girls, opting to precise themselves wholeheartedly via their hair. Irrespective of the event or presentation, Black girls are ditching the self-doubt to rock their genuine type.
“Pure hair has at all times been a logo of confidence, individuality, and tradition. For therefore lengthy, Black girls have been made to really feel like they needed to change who they have been to be accepted. With #FreeYourCrown, we’re not simply celebrating pure hair — we’re creating area for Black girls to be seen, uplifted, and supported at each stage of their journey,” mentioned Amber Cooper, Model Supervisor at BLK, in a press launch obtained by BLACK ENTERPRISE.
In response to BLK’s #FreeYourCrown survey, Black girls are rising their confidence and choice for his or her pure hair. The survey’s outcomes concluded that over 60% of Black girls put on their pure hair full time, with over 83% carrying it on first dates. On social media, over 75% of Black girls commonly showcase themselves of their pure hair state.
The marketing campaign won’t solely sponsor hair styling but in addition embody immersive engagements for others to hitch the trigger. BLK has launched a Pure Hair Social Name-to-Motion. Its function is to encourage BLK members to vary their profile pics on relationship apps to advertise their pure hairstyles.
The evolving relationship and social platform additionally established a BLK Magnificence Group Chat. The area permits girls within the BLK app to speak about all issues hair, love, and care.
The Free Your Crown marketing campaign comes at a time when protections just like the CROWN Act are gaining traction in addition to challenges. Regardless of the societal shifts away from uplifting variety, BLK stays dedicated to a motion that amplifies pure hair as a standout issue, and never one thing to shrink back from.
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