by BLACK ENTERPRISE Editors
Could 3, 2026
Velvera is now out there on VelveraWarm.com and Amazon, with continued product growth and scaling underway.
At simply 25 years previous, Cortrell Winkfield is redefining how desserts are served and skilled with the launch of Velvera, the world’s first heated cake stand designed to maintain muffins, pastries, and baked items heat whereas on show.
He says that the idea first got here to him in a dream when he was 22 years previous. Within the dream, he noticed his grandmother inserting a pineapple upside-down cake onto a glowing digital cake stand. He wakened instantly, wrote down the imaginative and prescient, and commenced growing the concept that would ultimately turn out to be Velvera. From that second, Winkfield took motion, submitting over 11 patents to guard the innovation and produce the idea to life.
Velvera combines class and performance, providing a smooth cake show with built-in warming expertise and adjustable temperature management. The product is designed for each residence {and professional} use, permitting bakers, hosts, and companies to raise presentation whereas sustaining optimum serving temperature.
“This isn’t only a product–it’s a brand new class,” he says. “Velvera is about creating an expertise. When folks see it, they instantly perceive the worth.”
The model has already gained nationwide consideration, showing on The Tamron Corridor Present and being coated by WAVE Information in Louisville, following viral traction on social media. With its cordless, rechargeable functionality and trendy design, Velvera is positioned as each a purposeful kitchen innovation and a premium way of life model. The corporate goals to broaden into retail, hospitality, and occasion areas, with plans to develop past a single product right into a full ecosystem of elevated serving options.
Velvera is now out there for buy on VelveraWarm.com and Amazon, with ongoing product growth and scaling.
Beforehand posted on Blacknews.com.
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