Beyoncé, Levi’s Release ‘The Denim Cowboy’ Tying Up Campaign

Beyoncé and Levi’s are bridging their previous campaigns collectively in “The Denim Cowboy.”

The “Texas Maintain ‘Em” singer already had three commercials with Levi’s of their ongoing partnership. For the reason that launch of her country-inspired album, Cowboy Carter, which incorporates a nod to the denim model with the hit monitor “Levii’s Denims,” the 2 events have launched into a number of commercials as a part of their “Reiimagine” marketing campaign.

Now, what appeared to be stand-alone narratives have lastly come along with “Chapter 4: The Denim Cowboy.” Parkwood, Beyoncé’s manufacturing firm and label, launched the video to social media.

Of their fourth collaboration, Beyoncé arrives on a horse as snippets from her earlier three scenes play out with slight variations to the unique commercials. She ends the clip as a pool shark, leaving on a bike along with her co-star, Timothy Olyphant’s denims.

The Levi’s marketing campaign not solely nodded to Beyoncé’s “nation glam” period, but in addition referenced a number of traditional Levi’s advertisements in its rollout. The most recent video, which incorporates extra footage from the “Launderette,” “Pool Corridor,” and “Fridge” commercials, showcases Beyoncé empowered and in cost all through the sequence.

“On the coronary heart of the marketing campaign is the truth that Levi’s has served as what we wish to name this uniform for progress,” mentioned Kenny Mitchell, Levi’s international chief advertising officer, in an interview with WWD. “We’ve lengthy outfitted folks on this planet who’re changemakers, who’re icons, and who’re originals.”

Nonetheless, some BeyHive members famous that Beyoncé not used the horse, emblematic of the “Cowboy Carter” period, opting as an alternative to take off on a bike. In line with CNN, the transition from horse to bike may imply a shift from nation to rock, as many rumors declare that Act III of Beyoncé’s musical trilogy will concentrate on rock music.

Whereas followers could by no means know till Beyoncé releases the precise subsequent section, “The Denim Cowboy” is certain to maintain the BeyHive buzzing. Followers can even purchase items worn by the star within the Beyoncé x Levi’s Assortment.

Denim lovers may even get her remaining look, comprised of the Western Crystal ‘90s Shrunken Trucker jacket, retailing for $250, the Western Crystal 501 Curve denims ($150), by means of the singer’s web site. It can additionally develop into accessible Aug. 7 on Levi’s on-line retailer as effectively.

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