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Atlanta Rollerblader ‘Beltline Kevin’ Signs $100k Annual Deal

September 22, 2025
in Black Media
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by Nahlah Abdur-Rahman

September 22, 2025

Beltline Kevin has grow to be a family identify throughout town for spreading pleasure.

Atlanta’s very personal “Beltline Kevin,” the person identified for rollerblading throughout town’s miles-long path, is formally a signed athlete.

Kevin, whose actual identify is Kevin Randolph, grew to become a family identify throughout town for his singing and skating abilities. Frequent walkers and guests of the Beltline typically catch the 61-year-old gliding by, at all times singing a cheerful tune. He’s grow to be his personal attraction on the path, which runs all through Atlanta, sparking pleasure whereas catching the attention of 1 native restaurant.

As for why he does it, Randolph began the weird pastime throughout the pandemic. He says his songs assist him work together with fellow residents, bridging gaps as soon as fueled throughout social distancing.

“I began singing at them and saying hiya, and greeting them with tune, and making an attempt to get them out of their shell, and shortly they began high-fiving, and now I’ve to high-five everybody,” Randolph mentioned to Atlanta Information First.

As an ingrained member and spotlight of the walkway, Beltline Kevin has been rewarded for his service to convey pleasure to the neighborhood. Now, he’ll receives a commission to stay out his dream, all whereas selling Rreal Tacos. The taco spot already has just a few areas throughout Atlanta. Now, its newest iteration on the Beltline will likely be represented by way of Kevin with a $100k deal.

The partnership received began after the COO of Rreal Tacos saved noticing the eye Randolph obtained as they constructed out the restaurant.

“We simply saved seeing him on the Beltline whereas we had been doing the development right here, and in the future we simply had a dialog with Kevin and we requested him if he needed to be in just a few of our movies,” mentioned Miguel Hernandez, Chief Working Officer.

They determined to shock him with an official provide letter to advertise the restaurant, permitting him to do what he does greatest. The heartwarming video went viral on TikTok because it confirmed the neighborhood’s appreciation for its favourite rollerblader. The previous center college trainer additionally needs to make use of his newfound alternative to pour into town’s public college college students.

@rrealtacos Beltline Kevin indicators a $100,000 /12 months take care of Rreal Tacos as our first ever Sponsored Athlete @Beltline Kevin ♬ authentic sound – Rreal Tacos

“We imagine what you do for our metropolis and the enjoyment that you just convey to individuals is one thing you not often see,” the letter detailed. “You’re every little thing that we imagine in. All the pieces that we as a neighborhood model wish to be a part of in our metropolis. You’re the purest illustration of happiness, pleasure, and good vibes. Atlanta loves you. We love you, Kevin. Carry on skating. Carry individuals pleasure.”

RELATED CONTENT: Elevating Your Excellence: Robert F. Smith: A Philanthropist’s Journey From Denver To International Impression





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