American Woman, a cornerstone in Mattel’s (NASDAQ: MAT) portfolio of purposeful manufacturers, unveils its 2024 Woman of the 12 months, Lila Monetti. Lila™ joins the model’s lengthy line of latest characters that symbolize a variety of backgrounds and pursuits to mirror what it means to be an American lady right this moment. Rising up within the Twin Cities, MN, ten-year-old Lila is a talented athlete who’s studying tackle new challenges, together with shifting as much as a aggressive gymnastics group, balancing her friendships, and exploring new hobbies. Throughout her first go to to a close-by driving camp, Lila befriends their latest horse, a Palomino named Hollyhock™, and discovers new methods to construct her abilities and confidence on the health club, whereas additionally serving to Hollyhock discover her footing on the secure.
“We all know our followers will flip for our latest Woman of the 12 months, Lila Monetti, who arrives simply in time for the vacations,” says Jamie Cygielman, Common Supervisor of American Woman. “As with all our beloved characters, Lila will encourage youngsters to face new challenges with goal and positivity and discover the enjoyment and energy that comes from sudden friendships.”
American Woman labored with bestselling writer Erin Falligant to create Lila’s story, which is advised in each an illustrated journal that comes with the doll, in addition to a separate full-length novel, Lila Goes for Gold, that hits bookshelves in January 2024. “I beloved writing about Lila’s world of gymnastics and horseback driving and had a blast reintroducing followers to a different well-known American Woman—Lila’s gymnastics coach, McKenna Brooks, who additionally occurred to be the 2012 Woman of the 12 months,” says Falligant. “Via Lila, I hope readers discover a buddy to narrate to and be taught from as they face their very own on a regular basis challenges.”
The 2024 Woman of the 12 months involves life in a wonderful 18-inch Lila™ doll, that includes an unique look with amber eyes and caramel-colored hair styled in two half ponytails. Adorned in loads of sparkle and shine, the Lila doll comes wearing a glittery pink tank and monitor pants, plus colourful sandals, bracelets, and hairbands that completely match her equipment—like a cool crossbody bag, frameless sun shades, and colourful hair equipment with styling ideas.
To play out her love of horseback driving, Lila’s product world consists of her four-legged buddy Hollyhock™— a Palamino with an in depth saddle and bridle and quite a few equipment to type her extra-long mane. There’s additionally a 20-piece Honeycrisp Hill Horse Secure, with grooming stall and washing station, in addition to an lovely plush of the camp’s energetic corgi, Mighty Mae™.
For gymnastics followers, the brand new assortment additionally options a number of lifelike equipment, similar to a doll-sized steadiness beam, uneven bars, and health club gear to deliver the total expertise to life. As well as, American Woman partnered with GK Elite, the world’s main model of gymnastics attire for over 40 years, to create Lila’s on-trend follow and competitors outfits, each that includes the genuine GK Elite emblem. The corporate additionally created two Lila-inspired leotards for women that match the doll-sized model, out there solely at each gkelite.com and americangirl.com.
To rejoice Lila and additional American Woman’s longstanding dedication to literacy and constructing sturdy readers, the model is donating $25,000 in retail worth of Woman of the 12 months books to Save the Kids’s U.S. Literacy Program. Working with native colleges and different organizations, Save the Kids has offered early schooling to hundreds of thousands of kids in underserved areas throughout the U.S. through the years.
Followers can additional discover Lila’s new world by means of the next actions:
Go to American Woman retail to discover Lila’s product assortment and revel in Lila-inspired actions and experiences, together with salon types for women and dolls, Hollyhock™ Pet Pampering, Lila-themed menu gadgets within the Cafe, and extra
Tour Lila’s room later this month and discover all of the AG characters on the free Digital Museum
Examine Why Lila Issues, together with a Q&A with writer Erin Falligant
The brand new Woman of the 12 months line is accessible October 4, 2023, at americangirl.com and American Woman retail shops nationwide.
Photographer Jeremy Lloyd
