Ray-Ban is stepping right into a daring new period, and so they’re doing it with none aside from A$AP Rocky on the helm. The legacy eyewear model simply introduced the multi-hyphenate artist as its first-ever inventive director, solidifying his place as a cultural and sartorial innovator.
“Ray-Ban transcends the eyewear business; it’s not only a model, it’s a life-style,” stated Ray-Ban president Leonardo Maria Del Vecchio, per Ladies’s Put on Day by day. “We’re welcoming A$AP Rocky into our household; he’s a visionary artist and creator. His potential to push the boundaries of the varied worlds he explores aligns with the Ray-Ban DNA.”
Rocky’s appointment comes at a pivotal second, simply days after he was discovered not responsible of two felony assault fees. And together with his extremely anticipated fourth studio album, “Don’t Be Dumb,” anticipated to drop this 12 months, the Harlem-born artist is making main strikes on all fronts.
Rocky, born Rakim Mayers, has all the time been greater than only a rapper. From his breakout in 2016 to turning into a world model icon, he’s repeatedly shattered expectations. He’s already made waves together with his long-term inventive partnership with Puma and System 1, incomes him the “Collaboration of the Yr” honor on the Footwear Information Achievement Awards final December—an award his accomplice Rihanna additionally received up to now. The Harlem rapper was additionally not too long ago appointed as co-chair for the 2025 Met Gala, which is ready to have a good time Black historical past and trend. Now, he’s bringing that very same visionary spirit to Ray-Ban Studios, a platform devoted to celebrating music and artistry.
“I’ve all the time admired Ray-Ban’s potential to remain true to its roots whereas consistently evolving,” Rocky added in an announcement. “I’m excited to be a part of the robust heritage and develop the following chapter for an iconic model like Ray-Ban.”
And he’s losing no time making his mark. Rocky is kicking off his position with the Blacked Out Assortment, a reimagining of the Mega Icons with the darkest lens Ray-Ban has ever produced. The gathering is ready to drop in April, and it’s only the start. Based on the model, Rocky’s imaginative and prescient will affect every part from product growth to future collections to retailer designs.
It’s clear that Rocky isn’t simply lending his identify to the model—he’s shaping its future.
