by Nahlah Abdur-Rahman
October 20, 2025
The model’s first basis was named one in all Time’s biggest innovations since 2000.
Rihanna has one other accolade so as to add to her stacked resume. The Fenty Magnificence founder can now spotlight her basis as one in all Time Journal‘s biggest innovations.
The signature Fenty Magnificence product ranks with different groundbreaking innovations of the previous quarter-century. Now reigning amongst new contraception merchandise and the Roomba transferring vacuum, the trailblazing Professional Filt’r Mushy Matte Longwear Basis has obtained this nice honor from Time.
When first launched in 2017, Fenty Magnificence made waves within the make-up trade as the brand new commonplace for range and inclusivity. Debuting with 40 shades that complemented a variety of pores and skin tones, it paved the best way for different make-up manufacturers to comply with go well with.
“‘Make-up is sort of a secret weapon,’ says pop famous person Rihanna…However for a lot of, that secret weapon is just too secret: make-up corporations usually cater to ladies with gentle to medium pores and skin tones, each in merchandise and promoting, and sideline ladies of colour. Not so with Rihanna’s line, Fenty Magnificence, which launched in September with 40 shades of basis and a various array of make-up fashions,” detailed the itemizing.
The model has since expanded right into a full-range make-up line, together with new foundations, concealers, blushes, and lip merchandise. The wonder firm additionally established its founder’s enterprise empire, which has expanded to underwear, hair, and skincare.
Principally, the precedence on range undeniably modified the make-up trade, marking the model’s strides in range for underrepresented magnificence lovers.
The itemizing added, “Its speedy success pushed different make-up corporations to be extra color-inclusive and create extra and higher choices for individuals with darker pores and skin tones. Rihanna continued to develop the enterprise, rising it to a billion-dollar model.”
Now, its signature basis has expanded to new collections. It launched Mushy’Lit Naturally Luminous Longwear Basis, for these wanting a radiant end, in addition to the 2 lighter-coverage formulation with the Eaze Drop Tint Stick and Blurring Pores and skin Tint. Fenty Magnificence has additionally continued its mission because the pioneer for magnificence range, extending its basis shades to 52 colours.
RELATED CONTENT: Will Rihanna’s Fenty Pores and skin Be The Blockbuster Enterprise That Fenty Magnificence Is?
