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6 Tactics Black Businesses Can Apply To Spur Revenue Growth In A Post-DEI World –

January 30, 2026
in Black Media
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by Jeffrey McKinney

January 29, 2026

Black small enterprise have been compelled to discover new income streams because of cuts in DEI initiatives.

Right here’s a wide ranging statistic: Black-owned small companies are among the many companies which have misplaced $217 million in federal contracts for the reason that DEI rollbacks began round a yr in the past.

The staggering quantity is in response to a brand new evaluation of federal authorities information offered to BLACK ENTERPRISE by the net neighborhood enterprise platform Orisunn. The figures are from the U.S. Small Enterprise Administration’s Enterprise Improvement 8(a) federal contracting program.

Black small companies are among the many largest teams that depend on this system. When the funding move drops, these companies sometimes expertise massive income declines. These companies are actually being compelled to discover new income streams, now not simply counting on Fortune 500 DEI companies for progress as they’ve for many years.

Additional, the $217 million doesn’t embrace wanted support from areas like SBA loans, company provider range packages, state and native contracts, or the personal sector.

The recent focus is being pushed largely by anti-DEI assaults by the Trump administration, which has modified how the federal authorities, federal contractors, and lots of firms have interaction in DEI. The DEI bans have value small companies megabucks, created uncertainty, and choked their progress.

Orisunn founder and CEO Bek Sunuu mentioned the 8(a) program is the federal authorities’s principal channel for routing contract {dollars} to deprived and disproportionately Black companies. When the channel is lower, he defined, it may create dire setbacks for Black companies resembling fewer new awards with anchor prospects, lowered entry to credit score, and fewer industrial progress.

“In Trump’s first two months of controlling federal contracting, tons of of hundreds of thousands of {dollars} that might have flowed by the 8(a) pipeline didn’t,” Sunuu mentioned. 

Sunuu’s agency helps Black-owned companies with entry to capital, mentorship, and progress alternatives. It additionally connects Black entrepreneurs with new purchasers, mentors, and traders in a rising post-DEI world.

Earlier than beginning Orisuun in late 2024, Sunnu labored in company regulation and finance for 10 years. He’s a former product chief at monetary intelligence agency S&P International. By launching his agency, he shifted his focus to constructing long-term infrastructure for Black-owned enterprises.

 To counter the size again from DEI, Sunuu provided some ways Black enterprise house owners can pursue:

Goal mid-sized companies that also have budgets, progress incentives, and should not government-influenced or -dependent.
Be a part of regional and nationwide Black chambers of commerce to revitalize them and develop their affect. Additionally, enter referral packages and low cost networks to spice up income, decrease prices, and improve publicity.
Reframe language in your proposal that mentions minority- or Black-owned as that will set off elevated authorized scrutiny. Use different choices like “native” or “U.S.-based.” For shopper manufacturers, suggest the precise buyer base you attain.
Focus your efforts on such areas as procurement and neighborhood funding. ESG and progressive partnerships when coping with firms. That may enable you shift from referencing DEI, a standard enterprise infrastructure that’s primarily lifeless.
In case your product/service will be tailored to be customer-facing, then search out and domesticate direct-to-consumer channels and let go of conventional pondering when contemplating and evaluating potential companions. The underside line: Black-owned companies ought to be doing extra enterprise with one another, deliberately. Do extra enterprise with different minority-owned companies.
Be aware that not all firms have rolled again their provider range packages. These firms nonetheless have wants that your online business could possibly provide and help. If your online business has a services or products that matches their wants, or you probably have an current relationship with the company, you must maintain pursuing these company partnerships.

RELATED CONTENT: How To Grasp The Artwork Of The Comply with-Up



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