by Jeroslyn JoVonn
February 14, 2024
Ye hit a lick throughout the Tremendous Bowl.
Ye raked in a reported $19 million Yeezy gross sales from a Tremendous Bowl advert with no finances.
The rap/trend mogul bought a 30-second Tremendous Bowl LVIII to advertise his Yeezy line on Sunday evening. The brief, low-budget business confirmed Ye holding his cellular phone and urging viewers to go to his clothes web site to take a look at his newest drop.
“Hey y’all, that is Ye, and that is my business. And since we spent all the cash on the business spot, we truly — we didn’t spend any cash on the precise business. However the concept is I would like you to go to yeezy.com,” the stated.
He spelled it out for viewers and added, “I’m gonna write it on the backside of the display screen, and I obtained some sneakers, and mmmm, that’s it.”
YEEZY COMMERCIAL #SuperBowl : pic.twitter.com/wVPtMTGNom
— YEFANATICS (@yefanatics) February 12, 2024
Whereas 30-second Tremendous Bowl commercials have been going for $7 million to air nationally, in keeping with CBS Information, Ye’s advert didn’t air in each market, and he doubtless paid much less for his regional spot, through The Hollywood Reporter. It was cash effectively spent for the Yeezy founder as he reportedly made far more than he spent on the televised commercial.
Ye took to Instagram after the advert aired to share a since-deleted put up revealing the reported $19 million he made in Yeezy gross sales as a result of Tremendous Bowl advert.
“The folks have spoken Yeezy.com” Ye captioned the put up.
The put up confirmed a screenshot from a member of Ye’s workforce who tallied up the thousands and thousands Yeezy made in gross sales of the Pod socks, Field and Vultures t-shirts, and Moist bodysuits and rompers.
With $20 value factors on every thing, it was a steal for followers who noticed the Yeezy Pods priced at $200 earlier than the Tremendous Bowl advert, El Paso Instances stories. After the worth drop, the foldable futuristic socks that may be worn as sneakers offered 266,000 items in in the future.
Amid the sale announcement, Ye shared a clip from an previous interview the place he mentioned his need to have Yeezy merchandise offered for $20 throughout his collaboration with The Hole.
“Hole didn’t take it to $20 the best way I needed to as a result of they have been nonetheless making an attempt to guard the classism of the concept of Balenciaga and the concept of Hole,” he says within the clip.
“YEEZY.COM EVERYTHING $20 AS PROMISED,” he captioned the put up.
Ye seems to be staying true to his promise and protecting the drop at $20. As of Tuesday, the low price ticket remained in place.
