Kim Kardashian has taken her shapewear model to a brand new stage, and it’s manner under the belt. The mogul simply launched her most surprising SKIMS product but, the Fake Hair Micro String Thong. Learn extra concerning the newest from SKIMS inside.
In line with Folks, the thong options “a mixture of curly and straight fake hair in twelve totally different shade variations,” and retails for $32. The launch comes full with a cheeky Nineteen Seventies-inspired marketing campaign parodying retro recreation reveals, inviting followers to determine if “the carpet matches the drapes.”
The marketing campaign, humorously titled The Final Bush, has taken social media by storm since its reveal on Tuesday (Oct. 14). Within the video, fashions exhibit their “downstairs décor” whereas jokingly competing in a throwback-style problem.
TMZ reviews that the SKIMS thongs are available in a number of “crotch couture” kinds. From curly to straight, wild to tamed, these choices give prospects the liberty to decide on their fake fur fantasy.
As anticipated, the web is cut up. Some followers are clutching their pearls. Compared, others are calling it pure advertising and marketing genius. One Instagram commenter wrote, “Who requested for this???” One other joked, “Is every thing okay?”
Nonetheless, a number of followers praised the creativity behind the rollout, with one consumer calling it a “sensible solution to deliver individuals to the positioning” and one other labeling it “so camp, y’all don’t get it.”
Like it or hate it, Kardashian is aware of find out how to get individuals speaking. As Folks notes, this isn’t her first viral second. In July, SKIMS launched the Seamless Sculpt Face Wrap, sparking social media debate over whether or not it was a skincare innovation or an over-the-top indulgence. Every time, controversy appears to drive much more gross sales. The Fake Hair Thong is not any exception. Lots of the shades are already promoting out or are on a waitlist.
For Kardashian, it’s all a part of her model’s evolution. In her 2023 TIME journal cowl story, she described SKIMS as “a really weak” extension of herself, born from the necessity to create shapewear that matched her personal pores and skin tone. Now, she’s redefining confidence from each angle (bush included).
So, what do you suppose? Is Kim’s new SKIMS launch a daring embrace of physique positivity, or simply one other viral stunt meant to interrupt the web? Both manner, the bush is again, child.
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