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From crossovers to protection, Glossier’s newest marketing campaign highlights the fantastic thing about WNBA stars.
Glossier, the unique magnificence companion of the WNBA, invited gamers off the courtroom to star in a marketing campaign selling its new “Stretch Basis.” In honor of the launch of its first basis product, Glossier known as on Ariel Atkins of the Washington Mystics, Diamond Miller of the Minnesota Lynx, and different notable WNBA stars for an out of doors shoot honoring the model’s ethos of “magnificence in actual life.”
“I loved how enjoyable this shoot was; I’m actually simply beginning my make-up journey,” Atkins advised Individuals journal. “So it was enjoyable to be part of a shoot that was centered on one thing so pure to me, which is to be lively and stretch.”
Intertwining magnificence and sports activities, this collaboration continues Glossier’s partnership with the Girls’s Nationwide Basketball Affiliation. Because the launch of their collaboration in 2020 for the “Physique Hero” line, the worldwide magnificence model has seamlessly woven itself into the material of the WNBA’s world, utilizing courtside signage to determine a outstanding presence all through the video games.
The brand new “Stretch Basis” ($34) is step one into the muse world for the millennial-favorite model. Mirroring the sweat-resistant, transfer-resistant, and crease-resistant method of the model’s “Stretch Concealer,” the brand new basis is a long-wear gel-cream-based product that moisturizes and nourishes the pores and skin whereas enhancing its pure complexion. With 32 shades spanning 5 undertone and 7 shade classes, customers can discover their excellent shade now on glossier.com.
Glossier, which not too long ago launched in Sephora shops throughout the nation, reviews that the brand new basis will likely be accessible on sephora.com on Sept. 1.
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