By Lindsey Estes, Native Media Affiliation
Denise Barnes, writer of The Washington Informer, has been named the Gross sales and Advertising Innovator of the Yr by Native Media Affiliation for persistently demonstrating excellent efficiency. She has achieved exceptional outcomes by her creativity, strategic pondering and dedication to excellence.
Annually, the Native Media Gross sales and Advertising Innovator of the Yr award acknowledges native media executives who’ve showcased innovation, resilience and important achievements in gross sales or promoting – with the numbers to again it up.
Denise has empowered her group by implementing modern advertising methods, and led her group with motivation and deep conviction. Her management abilities have pushed income progress and expanded their buyer base.
Considered one of Denise’s most vital achievements has been leveraging digital advertising and social media platforms to create a powerful on-line presence for The Washington Informer. Her thirst for information within the digital advertising area has resulted in a 174% enhance in digital income. Along with digital income progress, Denise continued to construct on her years of print expertise by growing built-in promoting options that resulted in 87% progress in print income. Denise led her group to 70% total income progress for The Washington Informer.
One other necessary measure of success is viewers progress. Once more, Denise led the best way with viewers positive factors by utilizing a number of techniques that resulted in total viewers progress of 80%.
Denise’s interpersonal abilities and digital-focused method have helped her construct robust shopper relationships, rising buyer retention charges and enhancing buyer satisfaction. Her potential to “change with the occasions” has been essential in forging a path of sustainability and independence for The Washington Informer.
The Knight x LMA BloomLab group is pleased with the work that Denise and The Washington Informer have achieved. As a member of BloomLab Cohort 1, Denise has persistently demonstrated a powerful work ethic and a dedication to excellence that’s actually commendable. Her contributions to the outcomes of the BloomLab haven’t gone unnoticed. Her willingness to go above and past to make sure success have been invaluable. Her constructive angle and willingness to collaborate have made a big impression on our work and the success of the Washington Informer. Thanks Denise for all that you simply do and we stay up for working collectively to attain even better success sooner or later.
– Robert Walker-Smith, Digital Income Director, Knight x LMA BloomLab
It’s an honor to be acknowledged by Native Media Affiliation for the work that our devoted group right here at The Washington Informer persistently performs on behalf of our readers. Robust occasions require powerful measures, and due to LMA’s coaching and steering, we not solely are assembly our objectives however we’re pushed to exceed them regardless of the challenges. I can’t take the entire credit score and I’m grateful to group members that assist our mission and imaginative and prescient to embrace finest practices, develop and deepen relationships with our readers and advertisers, and permit knowledge to drive our digital-focused selections.
– Denise Barnes, Writer, The Washington Informer
