ViiV Healthcare Back with New ‘Me in You, You in Me’ Campaign

*Black People are disproportionately affected by HIV, accounting for 40% of latest HIV instances regardless of solely accounting for 13% of the U.S. inhabitants.[i] This extends to Black girls – about one-fifth of latest HIV instances have been amongst girls, with Black girls accounting for over half of these instances.[ii] Moreover, the Facilities for Illness Management and Prevention (CDC) estimates that solely 11% of Black individuals who may benefit from PrEP (a medication used to stop HIV) have been prescribed it in 2021. ViiV Healthcare has plans to cope with the scenario. Learn on for extra about that.

HIV clearly stays a urgent public well being subject impacting our neighborhood — so, what stops us from speaking about HIV and its prevention?

In recognition of Nationwide HIV Testing Day (June 27), ViiV Healthcare is returning with a brand new iteration of Me In You, You In Me – a one-of-a-kind PSA that’s each a marketing campaign and a neighborhood movement-building initiative. Me In You, You In Me powerfully illustrates how discovering neighborhood and overcoming bias are essential to making sure that everybody understands the position they play in HIV prevention.

To expertise the Me In You, You In Me marketing campaign first-hand, ViiV Healthcare convened pivotal creatives and public figures spanning throughout an array of specialties, together with singer, dancer, and actress Tinashe, actor and writer Taye Diggs, actor and choreographer Nicco Annan, rapper and artist Villano Antillano, social media star and mannequin Nicky Champa, and actor Rafael De La Fuente.

See the gorgeous launch video, that includes these personalities, right here.

Me In You, You In Me reveals us that though HIV prevention is considered a person act, it’s actually a neighborhood effort. That’s why it focuses on amplifying neighborhood voices to convey folks collectively to debate HIV prevention as a part of routine conversations the place folks reside, work, and play.

This summer season, the initiative is on the bottom in 4 key cities within the U.S. which are strongly impacted by the HIV epidemic: Atlanta, Dallas, Miami, and New Orleans. Native cultural influencers, community-based organizations, and companies— every part from church buildings to bars, to espresso outlets—will come collectively to speak about HIV prevention in several settings. By incorporating folks and locations that signify all facets of a neighborhood, the circle broadens to incorporate all; increasing the neighborhood to strengthen connections and speak overtly about stopping HIV.

So the place do you slot in?

There are numerous methods to step up and be part of HIV prevention. It may very well be getting examined to know your standing, beginning an open dialog with out hang-ups, speaking to your healthcare supplier about prevention choices like PrEP medicines, or creating secure areas for folks to prioritize their well being. Every of those actions can have an effect on the neighborhood round you.

Study extra in regards to the position YOU play in HIV prevention with Me In You, You In Me.

[i] Facilities for Illness Management and Prevention. HIV Surveillance Report, 2019; vol.32. http://www.cdc.gov/hiv/library/experiences/hiv-surveillance.html. Printed Could 2021

[ii] Facilities for Illness Management and Prevention. Estimated HIV incidence and prevalence in the US, 2017–2021. HIV Surveillance Supplemental Report, 2023; 28 (No.3). http://www.cdc.gov/hiv/library/experiences/hiv-surveillance.html. Printed Could 2023.

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