USHER SZN
Reigning King of Vegas Usher teamed up with Rémy Martin, Cognac Tremendous Champagne, to debut a brand new international “Life is a Melody” marketing campaign following his closing Las Vegas Residency present of the summer season.
The marketing campaign is impressed by the concept that a fantastic melody is created via the concord of concepts, influences, encounters, and experiences–the visuals and actions in “Life is a Melody” seize on a regular basis parts harking back to music notes.
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To have fun the launch, Rémy Martin curated a weekend of unique occasions with influential company together with Stranger Issues star Caleb McLaughlin, WNBA All-Star Aliyah Boston, designer Jon Stan, Grammy-winning DJ Bryan-Michael Cox, music government Donny “Dizzy Clear Face” Flores, Shaniece Hairston, and extra.
Different notable company of the model included actor/musician Evan Ross, Staff USA skateboarder Zion Wright, multi-award successful Hip-Hop artist Nomuzi Mabena, worldwide DJ Zinhle Jiyane, and extra.
The weekend culminated within the debut of the Rémy Martin x Usher “4 on the Ground” Curler Skating Pop-up–an immersive expertise that embodied the fusion of beautiful cognac, enchantment of music, and the artwork of curler skating.
At “4 on the Ground,” attendees loved luxurious speakeasy vibes on the Rémy Après Skate Second and cocktail expertise that includes a number of specialty cocktails with Rémy Martin 1738 Accord Royal and XO.
Specialty cocktails included the UR Method which spotlights Rémy Martin 1738 Accord Royal and a trio of Rémy XO Previous Original variations together with the Comin’ House impressed by a brand new observe from Usher’s upcoming album.
Attendees skilled a blinding skate efficiency by Usher, sounds curated by Girls Love R&B, and limited-edition Rémy Martin x Usher x Jon Stan merchandise within the enchanting ambiance of the curler skating pop-up.
Usher and Rémy Martin have been longtime collaborators united by their unwavering dedication to excellence, boundless creativity, and an inherent ardour for his or her respective crafts.
Take a look at extra selects from the unique occasions under: