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Supply: Getty/Rémy Martin
Reigning King of Vegas Usher teamed up with Rémy Martin, Cognac Tremendous Champagne, to debut a brand new international “Life is a Melody” marketing campaign following his closing Las Vegas Residency present of the summer season.
The marketing campaign is impressed by the concept that a fantastic melody is created via the concord of concepts, influences, encounters, and experiences–the visuals and actions in “Life is a Melody” seize on a regular basis parts harking back to music notes.
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To have fun the launch, Rémy Martin curated a weekend of unique occasions with influential company together with Stranger Issues star Caleb McLaughlin, WNBA All-Star Aliyah Boston, designer Jon Stan, Grammy-winning DJ Bryan-Michael Cox, music government Donny “Dizzy Clear Face” Flores, Shaniece Hairston, and extra.

Supply: Getty/Rémy Martin

Supply: Getty/Rémy Martin

Supply: Getty/Rémy Martin
Different notable company of the model included actor/musician Evan Ross, Staff USA skateboarder Zion Wright, multi-award successful Hip-Hop artist Nomuzi Mabena, worldwide DJ Zinhle Jiyane, and extra.

Supply: Getty/Rémy Martin

Supply: Getty/Rémy Martin

Supply: Getty/Rémy Martin
The weekend culminated within the debut of the Rémy Martin x Usher “4 on the Ground” Curler Skating Pop-up–an immersive expertise that embodied the fusion of beautiful cognac, enchantment of music, and the artwork of curler skating.

Supply: Getty/Rémy Martin
At “4 on the Ground,” attendees loved luxurious speakeasy vibes on the Rémy Après Skate Second and cocktail expertise that includes a number of specialty cocktails with Rémy Martin 1738 Accord Royal and XO.

Supply: Getty/Rémy Martin
Specialty cocktails included the UR Method which spotlights Rémy Martin 1738 Accord Royal and a trio of Rémy XO Previous Original variations together with the Comin’ House impressed by a brand new observe from Usher’s upcoming album.

Supply: Getty/Rémy Martin
Attendees skilled a blinding skate efficiency by Usher, sounds curated by Girls Love R&B, and limited-edition Rémy Martin x Usher x Jon Stan merchandise within the enchanting ambiance of the curler skating pop-up.

Supply: Getty/Rémy Martin
Usher and Rémy Martin have been longtime collaborators united by their unwavering dedication to excellence, boundless creativity, and an inherent ardour for his or her respective crafts.
Take a look at extra selects from the unique occasions under: