by Mitti Hicks
June 27, 2025
The partnership is part of the “UPS Unlocking Potential” marketing campaign. It comes as uncertainty takes heart stage for small enterprise homeowners, in accordance with a brand new research.
UPS is partnering with tennis nice Coco Gauff to match three small and medium-sized companies with their coach, Emma Grede, founding associate of SKIMS and co-founder and CEO of Good American. The partnership is part of the “UPS Unlocking Potential” marketing campaign. It comes as uncertainty takes heart stage for small enterprise homeowners.
In response to the Nationwide Small Enterprise Affiliation, almost two-thirds of small companies rank financial insecurity as the highest menace to their enterprise, which is the best indicator degree in 13 years.
“In occasions like these, robust networks and knowledgeable steerage aren’t simply useful, they’re important,” mentioned UPS Vice President of Advertising and marketing Betsy Wilson. “That’s why Emma’s powerhouse enterprise expertise and personalised teaching are such game-changers. With Emma, we’re serving to entrepreneurs push via limitations and rise to the subsequent degree.”
Coco Gauff Attributes Success To Mentorship
For Gauff, who’s recent off her win on the French Open, she agrees that teaching and mentorship have been vital contributors to her success. She says teaching and mentorship have allowed her to face the doubters and sort out each problem.
“It’s loopy what assist can do,” Gauff mentioned in an announcement. “Folks imagine in you if you don’t imagine in your self. That may change the way in which a match goes.”
UPS’s partnership with Gauff is getting into its third 12 months.
“As a corporation, we’re proud to work so intently with Coco,” Wilson provides. “Her unstoppable spirit and the tenacity to succeed and overcome the doubters is a journey many small companies have skilled as effectively.”
In response to a UPS spokesperson, a 3rd of the packages that ship via the personal transport firm come from small enterprise homeowners. One of many companies utilizing UPS is the Black-owned luxurious purse model Anima Iris. Wilglory Tanjong created the trendy model with inspiration and power from the matriarchs of Africa’s previous. The luxurious model has even caught the eye of Queen Bey herself, Beyoncé. Tanjong says the mentorship with Grede has confirmed to be invaluable.
“I feel the type of mentorship that’s going to provide outcomes is a type of mentorship that’s going to be very trustworthy with you, very direct with you,” Wilglory mentioned. “That’s precisely what Emma did for me.”
For extra info on the marketing campaign, UPS is directing folks to schedule a digital session with a UPS logistics skilled.
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