Supply: Sienna Naturals
If there’s one factor Issa Rae is aware of, it’s pure hair. From her days as an Awkward Black Woman to operating the world in Insecure and now moving into One among Them Days, Issa has at all times embraced her curls, kinks, and coils in all their glory.
Now, she’s guaranteeing Black ladies in every single place can do the identical—with out compromising high quality or substance.
Sienna Naturals has now entered the chat.
Issa partnered with Hannah Diop to create a clear, pure haircare model that has formally hit the cabinets at Sephora—a significant second for pure hair lovers on the lookout for efficient and protected merchandise. What began as frustration over the shortage of high-quality, plant-based choices for textured hair has developed into game-changing merchandise, setting a brand new normal for clear haircare.
Seeing Sienna Naturals in almost 200 Sephora shops nationwide is nothing in need of a dream realized for Hannah. “It means the world. It’s unbelievable,” she shared in an unique interview. “Sephora has such a cult following of magnificence lovers who’re there to find new manufacturers, and now Sienna Naturals is a part of that journey.”
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Issa echoed that sentiment, calling the milestone “joyful” and including that Sienna Naturals fills a much-needed hole within the clear magnificence house. “So many ‘clear’ magnificence merchandise don’t work for us, or they really feel like they don’t reside as much as what ‘soiled’ merchandise do,” she defined. “However Sienna Naturals delivers moisture, scalp well being, and outcomes with out the cruel chemical compounds.”
‘We’re Obsessed’: Sienna Naturals gives clear magnificence with out compromise
Balancing efficiency with clear substances wasn’t simple, however Hannah and Issa have been adamant about making it work. “We have been obsessive about how the product feels—from the second it touches your hair to the way it rinses out, dries, and nourishes your scalp,” Hannah stated. “We targeted on pH steadiness, absorption, and confirmed substances in order that textured hair will get precisely what it wants.”
Issa, who examined the merchandise from the start, was all in. “I used to be there early when Hannah was creating and testing the merchandise. I was her guinea pig,” she laughed.
The multi-hyphenate star continued, saying she instantly stated sure when Hannah requested her to be a part of the model. “I take advantage of these merchandise for certain,” Issa stated. She informed Hannah she would like to be “an evangelist for them” as a “very, very early supporter.”
If you’re new to Sienna Naturals and questioning the place to begin, Issa and Hannah have some suggestions. Hannah says individuals are seeing outcomes from the D.N.A. Scalp Serum. “We invested lots of time and analysis into that product, together with medical research and a shopper notion examine.”
Black ladies have been recruited for the examine, which targeted on serving to ladies with thinning hair (together with thinning edges).
Hannah added that whereas shampoos are onerous to get enthusiastic about, the H.A.P.I. Shampoo is one other go-to. The co-founder describes it as a “hero” product.
Issa on the opposite hand loves the Dew Magic and Mousse combo. “Within the bathe, the Dew Magic will get me proper and will get my curls bouncing, and the mousse lays them down in a method that doesn’t add an excessive amount of buildup.”
It’s All About Wellness for Your Hair & Soul
Supply: Sienna Naturals
For each founders, Sienna Naturals is extra than simply haircare—it’s a part of self-care. “My nighttime hair and pores and skin routine is on level,“ Issa shared. “It’s a solution to shed the day and put together for tomorrow. There’s simply nothing extra satisfying than the bodily illustration of cleansing your face, and I oil my hair, figuring out I am going to get up contemporary for the following day.“
(Issa additionally added that she enjoys alcohol as a part of her self-care. Prosecco girlies know that Issa launched her prosecco model Viarae in 2023, adopted by her Prosecco Rosé in late 2024.)
Hannah, additionally a busy entrepreneur and mom, agrees. “For me, scorching yoga is my greatest solution to decompress throughout aggravating intervals, so I attempt to make it there,“ Hannah stated. “Then, in my night routine, I’ve two kids, so I get them going and begin their baths. Generally, I put music on, add important oils to their tub to assist them unwind, and train them self-care.”
Supply: Sienna Naturals
Hannah added that she’s been on her skincare journey as nicely and makes use of Sienna Naturals’ DNA Serum as a part of her nighttime routine.
Sienna Naturals is altering the sport for pure hair girlies and anybody on the lookout for a more energizing, cleaner really feel for his or her hair. Thanks to Hannah and Issa, Black ladies don’t have to decide on between clear magnificence and efficient merchandise. We are able to slay and maintain our hair laid all the whereas being more healthy from “hair follicle to toe.”
You could find Sienna Naturals at Sephora shops nationwide and on-line.
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