Linda Yaccarino, who succeeded Elon Musk as Twitter CEO, has stepped ahead to defend the platform’s controversial determination to quickly restrict the variety of tweets customers can learn each day.
Yaccarino took to Twitter and addressed the backlash the platform has obtained since introducing the non permanent cap on the variety of tweets customers can learn each day on Tuesday.
“When you may have a mission like Twitter — you might want to make massive strikes to maintain strengthening the platform. This work is significant and on-going,” she stated within the tweet.
Yaccarino additionally shared a weblog put up that states that solely a small share of customers had been affected by the boundaries. The corporate defended the transfer as a obligatory step to make sure the authenticity of its consumer base by combating spam and eradicating bots from the platform.
This was Yaccarino’s first public remark since Musk introduced the tweet limits in the course of the weekend as a measure to discourage “excessive ranges” of knowledge scraping and system manipulation.
The choice raised issues amongst customers, who shared screenshots exhibiting their lack of ability to view any tweets, together with these from company advertisers, as soon as they hit the restrict. Advertising professionals feared this might undermine Yaccarino’s efforts to draw advertisers to the platform.
Musk launched the tweet limits shortly after Twitter began mandating customers to log into an account to view tweets. This modification, together with the cap, has stirred hypothesis about Twitter’s motives and long-term technique.
Whereas Musk has cited issues associated to “knowledge scraping” and “system manipulation” behind these selections, a former Twitter worker advised BBC the strikes could also be pushed by the tech billionaire’s efforts to cut back prices.
In the meantime, Instagram’s mum or dad firm, Meta Platforms Inc. (NASDAQ:META), has introduced its plans to launch a decentralized social media app referred to as Threads this week.
The timing of this launch has been applauded by netizens and social media commentators alike, contemplating Twitter is presently dealing with heavy criticism since Musk acquired it for a staggering $44 billion in October 2022.
