“Black Vote, Black Energy,” a collaboration between Keith Boykin and Phrase In Black, examines the problems, the candidates, and what’s at stake for Black America within the 2024 presidential election.
Donald Trump should suppose Black individuals are idiots. This week, whereas Trump is pressured to stay in New York for his hush-money prison trial, his re-election marketing campaign staged a fastidiously orchestrated picture op at a bodega on the outskirts of Harlem.
They billed it as Trump‘s triumphant go to to the Black neighborhood however it was something however that. Similar to his go to to a Chick-fil-A restaurant in Atlanta final week, this occasion was fully pretend and staged.
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Trump’s motorcade drove up Broadway to 139th Avenue to go to the bodega proprietor, who stabbed and killed a Black man in the summertime of 2022. He needed to troll Alvin Bragg, the Manhattan district lawyer who’s prosecuting the prison case towards Trump.
In fact, the one time Trump comes anyplace close to Harlem is to have fun the killing of a Black man, a lot the identical means he celebrated Kyle Rittenhouse, the white vigilante who killed two Black Lives Matter protesters in Wisconsin 4 years in the past.
However simply as we noticed with the AI-generated pictures of Trump hanging out with Black folks and his scripted Chick-fil-A go to in Atlanta, the right-wing media and Trump’s social-media minions are desperately making an attempt to gaslight us. They need us to imagine that Trump is definitely beloved within the Black neighborhood.
Not precisely.
This week’s picture op happened at 139th Avenue and Broadway, removed from the center of Black Harlem. And even there, Trump was booed mercilessly by the actual folks locally, who weren’t allowed to get near the staged occasion.

If Trump actually needed to satisfy with actual Black Harlemites, he ought to have walked down one hundred and twenty fifth Avenue, the place town councilman is aware of him effectively. Council member Yusef Salaam was one of many 5 wrongly convicted Black and brown youngsters whom Trump focused for lynch-mob execution in 1989, once they had been accused of raping a white lady. Even after the precise rapist confessed to the crime and DNA proof exonerated the “Central Park 5,” Trump refused to apologize to the boys whose lives he ruined.
Regardless of all that, there are nonetheless some Black individuals who help Trump — even in Harlem and Atlanta. Actually, at the least 14 of them had been my neighbors once I lived in New York Metropolis. However these Black Trump supporters are a tiny sub-section of the neighborhood and fully unrepresentative of the opinions of the overwhelming majority of African-Individuals.
I lived in Harlem for greater than 20 years, and within the precinct the place I voted in 2020, 97% of my neighbors voted for President Joe Biden. Solely 2% supported Trump. But former Trump aide and Fox Enterprise anchor Larry Kudlow this week made the ridiculous, baseless declare that Trump would really win your complete neighborhood of Harlem and all of New York State within the 2024 election.
I’ve recognized Kudlow for 15 years, going again to my days at CNBC in New York, and I might be shocked if he had visited Harlem any time not too long ago. However Republicans don’t care in regards to the reality. They simply make their very own actuality to gaslight the remainder of us.
Bear in mind, Trump as soon as went to a virtually all-white neighborhood in Michigan and made the outlandish promise that he would win 95% of the African-American vote in 2020. He didn’t even come shut.
What’s notably insulting is that Trump‘s cynical marketing campaign techniques depend on outdated stereotypes. Black folks will help him, he claims, as a result of he’s been indicted and has a number of mug pictures. Or as a result of he’s promoting $400 gold sneakers. Or as a result of he visits a rooster joint in Atlanta or a bodega in Harlem.
Fairly quickly he’ll be giving out grape soda and menthol cigarettes at NBA video games.
To make sure, all politicians pander to voters. Simply watch a candidate power down a fried twinkie on the Iowa state truthful. However normally that pandering comes with a aspect of coverage.
For all of the discuss white politicians’ virtue-signaling to Black voters —Hillary Clinton’s scorching sauce in her purse, Invoice Clinton’s saxophone taking part in on a Black discuss present, or Nancy Pelosi’s donning kente material and taking a knee — they did really help affirmative motion, DEI, the John Lewis Voting Rights Act, elevating the minimal wage, increasing well being care protection, lowering scholar mortgage debt, and banning assault weapons. Trump and the Republicans oppose all of it.
Actually, with regards to substance, Republicans aren’t even making an attempt. They’re phoning it in as a result of the expectations are so low that even one Black particular person saying a pleasant factor about Trump is now thought of breaking information within the right-wing ecosphere.
It’s all superficial and all symbolic. On a regular basis
“Black Vote, Black Energy,” a collaboration between Keith Boykin and Phrase In Black, examines the problems, the candidates, and what’s at stake for Black America within the 2024 presidential election.

Keith Boykin is a New York Instances–bestselling writer, TV and movie producer, and former CNN political commentator. A graduate of Dartmouth Faculty and Harvard Regulation College, Keith served within the White Home, cofounded the Nationwide Black Justice Coalition, cohosted the BET discuss present My Two Cents, and taught on the Institute for Analysis in African-American Research at Columbia College in New York. He’s a Lambda Literary Award–successful writer and editor of seven books. He lives in Los Angeles.
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