Tiffany Bivins is the founding father of Maddox & Co., a luxurious males’s footwear firm that carries each costume footwear and sneakers.
As a tribute to her late grandfather, every shoe is made with cautious consideration to the patriarch’s distinctive model.
Bivins opened up about her design course of and the way she needs to impression shoe tradition together with her model.
When did you first change into keen on designing males’s footwear?
It was after my grandfather handed. This was one thing that we form of bonded over corresponding to dressing, footwear, and his model. As soon as he handed, I felt prefer it was one thing that I ought to [add] to his legacy. I needed to develop good and cozy footwear that spoke to who he was as an individual.
What does your design course of entail?
For the primary model, lots of our footwear are staple types that different manufacturers make, however the design course of formally begins with the development of the shoe. We’re going to decide on a mode, particularly for our costume footwear, however then we work on that shoe from the within out to make it snug. We add our proprietary strategies to the shoe and be sure that we’re making a shoe that’s snug and classy on the similar time.
As we undergo that means of choosing out a mode and figuring out how we’re going to have the ability to [design] from the within out, I’ll put it into manufacturing, after which we find yourself with a pattern. The identical goes for our sneakers. They’ve extra designs as a result of we’ve to make them totally different from different manufacturers, so we work with a producing group in Italy. They’ve designers there that work with me. I’m not a designer by nature or by commerce, so I form of give them a imaginative and prescient after which they design the shoe.
How would you like Maddox & Co. to impression the shoe tradition as a complete?
I need the title to be recognized. I wish to create a neighborhood round Maddox and Co. the place we’re doing neighborhood occasions, bringing folks collectively, and networking. When any individual sees a Maddox & Co. shoe they know that it’s highlighted in reverence or that it’s a model that’s put out with love. That’s what I need folks to see and really feel after they encounter our model.
