On July 3, 2019, the primary CROWN Act laws was signed in California to “Create a Respectful and Open World for Pure Hair.” Now, six years later, on Nationwide Crown Day, Black ladies across the nation are celebrating the groundbreaking laws that prohibits discrimination primarily based on hair type and texture.
A brand new survey from BLK’s #FreeYourCrown marketing campaign exhibits one thing many people have already felt in our souls (and seen in our selfies): the connection between Black ladies and our hair is evolving and thriving. In accordance with the findings, 60.9% of Black ladies say they put on their pure hair on a regular basis, and 79.5% really feel very assured doing so in public, even on a primary date. No stress, simply exhibiting up as we’re.
“Pure hair has all the time been a logo of confidence, individuality, and tradition,” mentioned Amber Cooper, Model Supervisor at BLK in a press launch shared with thGrio. “For thus lengthy, Black ladies had been made to really feel like they needed to change who they had been to be accepted. With #FreeYourCrown, we’re not simply celebrating pure hair — we’re creating area for Black ladies to be seen, uplifted, and supported at each stage of their journey.”
We’ve come a good distance from hiding our curls beneath flat irons or sew-ins out of worry of being seen as “unprofessional” or “an excessive amount of.” However the journey isn’t over. The info additionally exhibits that 40% of Black ladies have nonetheless skilled judgment primarily based on their hair. Nonetheless, the CROWN Act and the pure hair motion have and proceed to push the dialog ahead.
To mark the event, BLK is encouraging customers to replace their profile pics throughout courting apps and social platforms to showcase their pure hair in all its glory. The platform additionally launched BLK Magnificence Group contained in the app, an area the place Black ladies can swap hair suggestions, product suggestions, and tales that really feel like your favourite group chat. Plus, 5 fortunate members who share pictures of their pure hair within the group will win a $500 credit score for a salon go to with a Black stylist of their selection.
So, whether or not you’re a Black lady who likes to rock her fro, bundles, braids, locs, or something in between, bear in mind your hair is your crown and don’t let anybody attempt to make you’re feeling ashamed of it.
