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The discourse about Coco Gauff’s Miu Miu campaign proves we’re not as evolved on natural hair as we think

April 10, 2026
in Lifestyle
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Editor’s be aware: The next article is an op-ed, and the views expressed are the writer’s personal. Learn extra opinions on theGrio.

Regardless of the recognition of the pure hair motion and movies like “Hair Energy: Me and My Afro,” “Nappily Ever After,” and “Good Hair,” which seem to boast about the fantastic thing about embracing pure hair, once in a while Black social media timelines are ignited with discourse about the identical curly, kinky, coily hair they declare to embrace. 

Most just lately, Coco Gauff grew to become the sufferer of this discourse when she launched images from a brand new marketing campaign she shot with a luxurious trend model. Whereas selling the capaciousness of Miu Miu’s “Vivant” bag, the model captured Gauff in her pure aspect on the tennis courtroom, sporting her coils in a bun. 

However whereas the model’s focus could have been the bag, and even the styling, social media’s consideration landed on Gauff’s hair. 

Within the images, the tennis champion seems to have brushed her hair again right into a neat bun. Nonetheless, not like the traditional slick-back bun picture that comes up while you lookup “bun hairstyles on Black ladies” on Google, Pinterest, or any digital platform, Gauff opted out of the copious quantities of gel and rigidity typically required to tame her coils right into a bun that meets societal requirements. Consequently, the tennis star grew to become the goal of social media “jokes” about her look. 

Trying like she bouta combat for civil rights 🙂‍↔️

— 6hr/day (@snipergang3kk) April 3, 2026

she is gorgeous, however we want extra individuals who truly specialise in OUR HAIR to be stylist, artist, and so forth. on the subject of these photoshoots. There’s so many method to showcase pure hair particularly sort 4 hair and realistically this wasn’t it.. she’s to not blame

— xclkattt (@xclkattt) April 5, 2026

Now, until you’re somebody who has lived with kinky, coily hair, which might generally have a thoughts of its personal, you wouldn’t perceive how tedious and infrequently damaging it’s to get the “tremendous slick” look we regularly see when Black ladies rock buns, a actuality Gauff highlighted in a current TikTok video discussing the current discourse. 

“So I logged out of TikTok and Twitter for a month to return again on Twitter and see 1000’s of individuals speaking about the best way that I look and never in a optimistic approach,” she started earlier than giving some context to how the shoot got here to be. “The idea was on a regular basis, like utilizing the bag daily, so I did my on a regular basis hair and make-up. I personally don’t wish to slick again my hair tremendous glossy as a result of it does injury my hair. I do play tennis, so a lot of the occasions after I’m carrying a bun, I select to permit my hair to be and current in its 4C self as a result of I do have 4C hair and I don’t need it to be tremendous slick again as a result of it’s simply not good for my hair. And in order that’s how I do my hair.” 

@cocogauff

❤️

♬ authentic sound – Coco Gauff

“I’m not gonna apologize for the best way that my hair regarded as a result of there are different ladies who’ve the very same hair as me, and I simply needed them to really feel represented; your hair is actually fantastic the best way it’s. My hair was adequate for a high-fashion model like Miu Miu to advertise certainly one of its latest launches. So if my hair 4C is sweet sufficient for that, then yours is sweet sufficient to do no matter you might want to do,” she added. 

The truth that Gauff felt compelled to supply that context speaks to a bigger, extra exhausting sample: the persistent policing of Black ladies’s hair throughout areas. For years, the acceptability of pure hair in skilled settings has been debated, prompting laws just like the CROWN Act to handle discrimination based mostly on texture and magnificence. And whereas establishments have made incremental progress, cultural attitudes haven’t all the time saved up. And oftentimes the disconnect reveals up nearer to house.

And whereas, sure, the recommendation to mute the noise and block out negativity is legitimate, the repetition of those conversations is, frankly, exhausting, particularly for Black ladies navigating a world the place it typically looks like nothing is ever fairly sufficient. On one hand, we’re instructed to embrace our coils, our kinks, our fullness. To reject Eurocentric requirements. To indicate up as we’re. However the second that “as we’re” doesn’t align with a curated, socially accepted model of “pure,” the reward turns into policing.

The fact is that social media likes to assault and psychoanalyze why Black ladies do something. Nonetheless, on the subject of hair, these critics really feel significantly private as a result of in the end, we can not management the best way our hair grows out of our scalp. One factor we are able to do, although, is select how we wish to present up on the earth. Hair has all the time been extra than simply hair; it’s autonomy and a type of expression. On any given day, that expression would possibly appear to be an afro, braids, locs, twists, or perhaps a bun that doesn’t attempt to shrink itself into submission. Different days, it would appear to be silk presses, wigs, or lace fronts, and on the finish of the day, none of those selections is extra legitimate than the others.

“I made this video to only say to all of the younger Black ladies on the market who’ve kinky hair like me, do what you wish to do together with your hair. If you wish to straighten your hair completely, straighten your hair; if you wish to perm your hair, perm your hair. If you wish to work your hair out, work your hair into an afro. If you wish to put on braids, put on braids. If you wish to put on cornrows, put on cornrows. 
If you wish to slick again your hair to the gods, slick it again. For those who don’t and also you simply wish to put it in a bun, put it within the bun,” Gauff burdened. “Do what you wish to do, ’trigger on the finish of the day, individuals who hate in your look and hate on the best way that you just look have one thing deeply insecure about themselves.”

At this level, the cycle is predictable. The commentary comes, the critiques comply with, and Black ladies are left to hold on regardless. And whereas it will be good for pure hair to exist with out unsolicited opinions, backhanded compliments, or unwarranted critique, the repetitive nature of this discourse makes one factor clear: for Black ladies, confidence isn’t non-compulsory—it’s essential. And it’s the factor that enables us to maneuver by means of the noise, reject the projections, and present up as ourselves anyway—each single time.





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Tags: CampaignCocoDiscourseevolvedGauffsHairMiunaturalProves
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