by Jameelah Mullen
September 6, 2025
Celebrities show you don’t want to interrupt the financial institution to create a standout trend second.
Multi-hyphenate star Teyana Taylor showcases her iconic trend sense within the newest episode of “Ball on a Price range,” an online sequence by Chime the place celebrities problem themselves to create fashionable outfits on a restricted finances. The latest installment, in collaboration with Complicated, options the 34-year-old trend icon who kicks off the marketing campaign by discussing her private type.
“ I don’t assume you must have cash to have type, I believe your type is who you might be and what you placed on,” The Stomp The Yard star advised Complicated’s Ashley Nicole Moss.
Final month, the star launched her fourth studio album, “Escape Room,” accompanied by visuals showcasing Taylor’s signature type, which followers have come to like, akin to a bridal robe with ornate floral particulars and a protracted sheer veil.
Future episodes of “Ball on a Price range” will function a lineup of stars, together with conversations with athletes Sauce Gardner and Hailey Van Lith, celeb jeweler Greg Yuna, and actor-rapper Joey Bada$$, amongst others. Every episode will problem the celebs to create a standout search for $300 or much less.
The “Ball on a Price range” marketing campaign, focusing on Gen Z and Millennial audiences, highlights private type whereas selling good monetary habits. The sequence makes use of daring visuals and interesting conversations to discover each self-expression and monetary literacy. Launched in 2023, the marketing campaign goals to display that private type is achievable for everybody.
The unique sequence was a partnership with the NBA and featured star gamers like Tim Hardaway Jr., Karl-Anthony Cities, and Jalen Inexperienced.
“Our members and broader model viewers are thinking about basketball, and we wished to focus on the pure intersection of trend inside basketball tradition with Ball On A Price range,” Karen explains. “With this activation, we will lean into the attain and notoriety of fashion-forward athletes whereas displaying that they’ll look nice with out breaking the financial institution—and inspiring our members to do the identical,” stated Karen Uyenco, Chime’s senior social media strategist.
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