by Kandiss Edwards
October 25, 2025
The launch aligns with main cultural occasions starting with Artwork Basel Paris in 2025.
Grammy-winning artist and entrepreneur Swizz Beatz is solidifying his place within the artwork world, partnering with Qatar Airways to introduce Qatar Airways Inventive 100.
Within the Qatar Airways Inventive 100, Swizz Beatz and The Dean Assortment will curate and have a good time 100 international visionaries whose work spans artwork, music, design, expertise, and sport. The inaugural checklist contains Grammy-winning South African DJ Black Espresso, Olympic fencing champion Miles Chamley-Watson, designer Yoon Ahn, and Ferrari’s Chief Design Officer Flavio Manzoni.
“Qatar Airways doesn’t simply transfer folks, it strikes the world. That’s why this partnership feels so pure,” Swizz Beatz mentioned, referring to his collaboration with the airline.
Swizz, a Harvard Enterprise College alum, mentioned this idea fuses his inventive roots with strategic ambition to shine a light-weight on inspirational artists throughout media.
The launch aligns with main cultural occasions starting with Artwork Basel Paris in 2025 and culminating at Artwork Basel Doha in February 2026, throughout which inductees can be honored on the gala. The initiative expands past celebrations into actionable partnerships, together with limited-edition merchandise and immersive in-flight experiences. Grasp lessons will even be out there to pick out Qatar Airways Privilege Membership members. Dean describes the collaboration as “a platform that shines a light-weight on probably the most inspiring folks of our time.”
Qatar Airways’ CEO Engr. Badr Mohammed Al-Meer framed the alliance as central to the airline’s branding.
“At Qatar Airways, creativity fuels every thing we do. … Our partnership with Swizz Beatz displays that very same spirit,” Al-Meer mentioned in a press launch.
Swizz Beatz, actual identify Kasseem Dean, co-founded The Dean Assortment collectively along with his spouse, Alicia Keys. The gathering, which launched the massive‐scale “Giants” exhibition on the Brooklyn Museum in 2024, has toured globally, showcasing greater than 500,000 guests throughout three reveals, based on a press launch.
Dean is steadily excelling in his quest to increase creative shops. The producer, collector, and curator has transitioned from artist to gatekeeper of world inventive tradition. By this new partnership with Qatar Airways, he’s positioned as a bridge between excessive artwork, business manufacturers, and worldwide cultural actions.
Upcoming Qatar Airways Inventive 100 Activations Embrace:
November 2025: Activation on the Method 1 Qatar Grand Prix
December 2025: Preview occasion at Artwork Basel Miami
February 2026: “Inventive 100” Gala at Artwork Basel Doha, that includes the reveal of the customized “Air FIFA” plane livery designed underneath Swizz Beatz’s inventive route
RELATED CONTENT: Alicia Keys And Swizz Beatz Carry ‘Giants’ Exhibit To Virginia Museum Of Positive Arts
