Backstage and into the make-up mirrors of a few of Hollywood’s most beautiful stars — that’s the place The Hollywood Reporter took style-lovers this week for its annual highlight on Hollywood’s “glam squads.” Zoe Saldaña and Gabrielle Union grace two of the three covers for the anticipated difficulty, posing alongside their longtime type gurus, make-up artist Vera Steimberg and hairstylist Mara Roszak (Saldaña) and Union’s hairstylist and co-founder of her Flawless haircare line, Larry Jarah Sims.
Inside the problem, 40 hair, make-up and nail artists are celebrated, together with a formidable quantity of Black superstar image-makers. Along with Sims, notable names embody make-up artist Sheika Daley (Zendaya, Issa Rae, Kelly Rowland, Keke Palmer, Letitia Wright); hairstylist Neil Farinah (Beyoncé); nail artist Chaun Legend (Lori Harvey, H.E.R. Khloé Kardashian); make-up artist Keita Moore (Janelle Monáe, Iman, Yara Shahidi, Tessa Thompson, Kelly Rowland); hairstylist Nikki Nelms (Janelle Monáe, Shahidi, Serena Williams, Zoë Kravitz, Tems); make-up artist Vincent Oquendo (Ariana DeBose, Gugu Mbatha-Uncooked, Patina Miller, Nicole Ari Parker, Jurnee Smollett); make-up artist and groomer Tasha Reiko Brown (Michael B. Jordan, Gabrielle Union, Lupita Nyong’o, Alicia Keys, Logan Browning); make-up artist Rokael (Beyoncé, Normani); and hairstylist Yusef (Rihanna, Issa Rae, Duckie Thot).
Steph Curry champions Black designers with Rakuten and the Black in Vogue Council
What befits an NBA legend greatest? For Stephen Curry, it’s the design expertise he’s championing in partnership with Rakuten and the Black In Vogue Council (BIFC) in an effort “to assist develop and scale the companies of up-and-coming Black designers.”
Per a press launch to theGrio, Rakuten introduced on international ambassador Curry to drive the subsequent part of an ongoing partnership with BIFC, which formally kicked off throughout New York Vogue Week with its sponsorship of the NYFW Discovery Showroom for Spring-Summer time 2024.
“As a part of the continued partnership, Rakuten is offering holistic assist for BIFC designers, together with serving to to drive consciousness and site visitors for designers on Rakuten.com and thru press and social media efforts. Rakuten advisors may also work with designer groups to counsel on internet online affiliate marketing technique,” in response to the discharge.
As for Curry, he’ll use his huge platform in varied methods to bolster the designers’ visibility all through the 2024 season. Along with internet hosting conversations with BIFC designers, Curry will put on seems from BIFC designers — together with Advisry, Des Pierrot, Head of State and Savant Studios — throughout his pre-game arrivals. He kicked issues off on Tuesday sporting a glance from Pierre Blanc; every look, together with objects from every of the designers’ present collections, shall be up on the market and eligible for incomes Money Again by way of rakuten.com/bifc.
Cardi B’s marketing campaign makes a $4 million influence for Skims because the model strikes into menswear
Just lately, Cardi B joined the rising listing of well-known faces to lend their expertise and enchantment to Kim Kardashian’s shapewear model Skims. For the marketing campaign, the rapper modeled objects from the model’s newly revamped cotton assortment as she dabbled in ASMR and declared, “Everyone’s sporting Skims.”
The marketing campaign not solely went viral and acquired overwhelmingly constructive suggestions from followers however has additionally led to a $4 million media influence for Skims, in response to Launchmetrics.
Because it seems, Cardi was proper — now, just about everybody can put on Skims. On Monday, the model introduced its growth into menswear, together with varied types of briefs, t-shirts, long-sleeve shirts, sports activities leggings, socks, and extra, starting from $16 to $98.
For the inaugural Skims males’s marketing campaign, the model collaborated with quite a lot of professional athletes, together with Oklahoma Metropolis Thunder participant Shai Gilgeous-Alexander. In a marketing campaign video, the NBA participant fashions new Skims boxer briefs whereas discussing what varieties of suits make him really feel most snug. Echoing Cardi B, towards the tip of the video, Gilgeous-Alexander offers a smile to the digital camera whereas spinning a basketball on one finger and saying, “Everyone’s sporting Skims.”
Ghetto Gastro will get fashion-forward in Hole‘s 2023 vacation marketing campaign
As manufacturers gear up for the vacations, Hole has once more tapped well-known faces and their households — organic and chosen — to star in its newest vacation marketing campaign. Along with showcasing the group and pleasure of the vacation season, Hole is utilizing this yr’s marketing campaign to focus on people’ inner presents. Amongst this yr’s champions of originality are folks artist Diana Gordon, mannequin Sabina Karlsson and her household and culinary upstarts Lester Walker, Pierre Serrao and Jon Grey, collectively referred to as Ghetto Gastro. Fusing tradition and cooking, Ghetto Gastro describes itself as “a world mainstay of meals as tradition utilizing ancestral substances to deliver a large number of flavors and recipes to eaters all over the place.”
“We needed to take our ability set, which is culinary, and blend it with different issues we’re all in favour of, like trend, artwork, and music,” stated Grey in a press launch shared with theGrio. “And create a end result of the brand new vernacular.”
Try the 2023 Hole vacation marketing campaign right here.
Venus Williams joins Nike and Dove to instill shallowness in younger athletes
Since 2004, Dove has advocated for physique positivity by way of its “Self Esteem Undertaking,” serving to shoppers really feel assured of their hair, pores and skin, physique, and now sports activities. This week, Dove introduced a brand new partnership with tutorial specialists on the Centre for Look Analysis, the College of Minnesota’s Tucker Heart for Analysis on Ladies & Ladies in Sport, Nike and tennis star Venus Williams to launch “Physique Assured Sport.”
Williams joins the manufacturers to assist the brand new platform aiming to deal with low physique confidence, which is often exacerbated in sports activities environments. In response to Ladies’s Put on Each day, Nike and Dove’s analysis discovered that “48 % of women have been informed they ‘don’t have the fitting physique’ for sports activities, and 61 % of women can be all in favour of listening to from coaches about physique confidence and training.”
“I’m excited to be working with Dove on this initiative to assist nurture ladies’ self-belief and confidence, foster a constructive surroundings, and shift the dialog from look to functionality,” Williams stated in a press release.
Aiming to succeed in a million folks with the brand new marketing campaign, “Physique Assured Sport” will embody interactive modules designed to coach coaches, mother and father, siblings, and educators to instill confidence in younger athletes. By movies and digital workbooks and movies, which shall be accessible in seven languages, customers will learn to fight dangerous, detrimental self-talk.
A$AP Rocky joins Puma x F1 as artistic director
Seems like A$AP Rocky is becoming a member of Rihanna at Puma. This week, the rapper and father of two introduced a long-term artistic partnership with the sports activities model. Specializing in Puma’s standing collaboration with Method One racing, Rocky will be a part of the staff as its artistic director.
“Working with manufacturers as iconic as Puma and as modern as F1 has been actually inspiring,” the rapper stated in a press launch. “When the world sees what we’re doing, I consider a shift will occur with how manufacturers method taking dangers and dealing with numerous creatives.”
Recognized for his daring method to streetwear and trend, Rocky will deliver his trend data, type and cultural cachet to the Puma x F1 staff. The model stated Rocky won’t solely creatively lead its advertising but additionally curate activations at races and collections within the coming years, changing into absolutely immersed in all artistic points of Puma x F1 by 2025. To kickstart the partnership, he’ll launch a restricted PUMA x F1 assortment of equipment and attire later this yr. Extra particulars to return.
Lewis Hamilton launches alcohol-free tequila with Almave
When you’re a fan of tequila however not all the time seeking to get intoxicated, Lewis Hamilton could have the drink for you.
On Thursday, the seven-time Method One champion launched Almave in collaboration with Iván Saldaña, grasp distiller of Casa Lumbre tequila, in response to a launch to theGrio.
Talking concerning the launch, Hamilton informed WWD, “I’ve all the time beloved tequila for its style, however there are occasions once I don’t need the alcohol a part of the deal, and I do know that there’s a rising group of people that need the identical.”
The nonalcoholic “spirit” is crafted equally to tequila however with out the fermentation course of, made out of blue agave from Jalisco, Mexico. Almave launched providing two varieties bought in 700-ml. bottles: Almave Ámbar for sipping and Almave Blanco for mixing. Almave Ámbar accessible now retails for $40; when Almave Blanco hits cabinets in 2024 within the U.S. and choose worldwide markets, it is going to fetch for $35.99.
Mitchell & Ness honors hip-hop‘s Fiftieth in an NBA collaboration with Tats Cru
Sports activities retailer Mitchell & Ness is holding hip-hop’s Fiftieth-anniversary celebration going with a brand new collaboration with New York-based graffiti artist collective Tats Cru.
The capsule assortment of jerseys, hoodies and t-shirts, which dropped on Tuesday, shines a highlight on cities instrumental in hip-hop’s early days by celebrating the NBA groups affiliated with them. NBA groups being honored within the assortment embody the New York Knicks, the Brooklyn Nets, the Atlanta Hawks, the Chicago Bulls, the Miami Warmth, the Detroit Pistons, the Los Angeles Lakers, and the Philadelphia 76ers.
The jersey designs function the staff’s brand and a graffiti-style illustration of the correlating metropolis’s skyline on the entrance and the quantity 50, together with a picture of basketball gamers. The hoodies and t-shirts embody minimalist variations of the design.
“We’re thrilled to collaborate with Tats Cru on this historic challenge,” stated Eli Kumekpor, chief govt officer at Mitchell & Ness, in response to WWD. “The Fiftieth anniversary of hip-hop is a momentous event, and we needed to rejoice it in a approach that honors its affect on sports activities, artwork and society. Tats Cru’s distinct creative imaginative and prescient completely enhances our dedication to craftsmanship and authenticity.”
The gathering is offered now and retails from $40 to $165.
The Black Future Newsstand is coming to AfroTech
When the Black Future Newsstand launches at AfroTech in Austin, Texas, attendees shall be posed with the query: “How can the narratives and improvements of as we speak’s Black group lead us towards a brighter future?”
In response to a launch to theGrio, the in-person, custom-built set up by Media 2070 and The Heart for Cultural Energy shall be guided by this query, participating all of the senses because it presents a future the place a “thriving Black-owned media panorama displays the wholeness of Black experiences.”
The Black Future Newsstand shall be held on the Heart for Cultural Energy’s Blended Media Mixer Artwork Present, happening at Speakeasy on 412 Congress Ave. in Austin on Thurs., Nov. 2, from 4 – 8 p.m. CDT.
“Expertise, artwork, journalism, and media are the bedrock of our communication infrastructure,” Diamond Hardiman, reparative journalism program supervisor for Media 2070, stated within the launch. “Tech visionaries, artists, journalists, and media-makers alchemize the Black creativity and abundance that guides how we share, inform tales, join and talk. This activation of Black Future Newsstand permits us to lean right into a world the place storytelling is rooted in Black creativity and creativeness that celebrates Black of us’ wholeness, care, and dignity.”
Secret Deodorant helps girls unlock the secrets and techniques to monetary wellness
In honor of October being monetary planning month, Secret Deodorant encourages girls to take management of their monetary futures with its monetary wellness initiative. The model initially launched the initiative in 2022; this yr, it extends its providing, additional supporting girls’s monetary well-being. This month, Secret launched “Secret U,” an academic platform offering foundational instruments to assist younger girls’s monetary journeys on the College of Texas. To assist girls entry reasonably priced psychological well being care, the model additionally introduced a nationwide partnership with Open Path Psychotherapy Collective. By this initiative, Secret will sponsor hundreds of subscriptions for younger girls to alleviate future monetary stress.
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