The primary picture that the phrase ‘Bollywood’ conjures up is one in every of track and dance. And Netflix’s “The Archies” guarantees to be a main instance of that.
“The Archies” is a Nineteen Sixties-set function movie adaptation of the Archie comics, that are massively in style on the Indian subcontinent. The musical drama is directed by Zoya Akhtar and produced by Akhtar and Reema Kagti (“Dahaad”) for Tiger Child and Sharad Devarajan for Graphic India. It’s written by Kagti, Akhtar and Ayesha DeVitre (“Kapoor & Sons”).
Younger actors Mihir Ahuja, Dot, Yuvraj Menda and Vedang Raina function within the movie’s forged. The offspring of Bollywood royalty are debuting within the movie, together with Khushi Kapoor, the daughter of the late actor Sridevi and producer Boney Kapoor and sister of Janhvi Kapoor; celebrity Shah Rukh Khan’s daughter Suhana Khan; and Agastya Nanda, the grandson of revered actors Amitabh Bachchan and Jaya Bachchan.
The music by Ankur Tewari and the Islanders and the Shankar-Ehsaan-Loy trio is on the Sony Music India label.
Songs are an important a part of most Bollywood movies and play a key position of their promotion, whether or not its a theatrical launch or a direct-to-digital premiere like “The Archies.”
“Its a coming-of-age musical, a gorgeous story of affection, friendship, heartbreak, all properly interwoven with some nice music,” Vinit Thakkar MD of Sony Music India, instructed Selection. “We’ve 16 tracks. The entire story is superbly expressed by way of music and spoken phrases.”
“However I believe even for different movies, music is intrinsic to tradition and the material of the [Indian] society. Music takes the dialog or the story ahead from one level to the opposite even immediately in loads of movies. So, it’s integral to assist to construct on the narrative and the story,” Thakkar added.
Sony’s promotions for the movie embrace an Archies-themed curler disco occasion in London and a music launch in India the place the Nineteen Sixties as seen within the movie was recreated and served because the backdrop of a live performance that includes the musical expertise from the soundtrack.
Thakkar is assured that “The Archies” soundtrack will resonate past India and the diaspora. “One of many fantastic issues that you just see during the last two or three years is that nice content material has develop into deeply language agnostic. Whether or not it’s content material coming from exterior of the world into India, which isn’t essentially in Indian languages, and even English, has develop into so in style on this a part of the world, we see this time and again with music as effectively, the place completely different language music has damaged throughout the globe,” Thakkar mentioned.
“We really feel that the narrative of the movie, the way in which Zoya has made the film and the way in which the music is entrenched in it, and naturally, with the distribution throughout the globe, we as a staff are pretty assured that it will attraction to loads of audiences,” Thakkar added.
“The Archies” streams from Dec. 7 on Netflix.
