Jacquemus and Nike are teaming up as soon as once more to convey their well-liked Moon Shoe again for spring, and this time they’ve tapped the ethereal multidisciplinary artist Solange Knowles to entrance the marketing campaign.
On Monday, March 9, the newest drop and its accompanying marketing campaign had been unveiled, introducing the silhouette in three new colorways with a refined ballet twist and starring the 39-year-old artist.
The marketing campaign photographs that includes the “A Seat on the Desk” artist mirror the understated minimalist stripped-back fashion of the shoe.
In a single shot, the singer sits in a crisp white button-down and white socks, sporting the brown model of the sneaker, her hair styled in a voluminous pure fro. In one other picture, evoking the look of a sporty ballerina, Knowles wears ballet-pink tights with delicate ribbons, paired with the pink sneakers.
“Three years in the past, after I first visited the Nike archives, I found an iconic piece, the Moon Shoe, timeless and trendy in its simplicity and execution,” Simon Porte Jacquemus informed WWD in a latest assertion. “I instantly noticed a possibility to put in writing a brand new story and reinterpret it in our personal method.”
Jacquemus’ reinterpretation retains the spirit of the unique Nike Moon Shoe whereas refining it with the French designer’s signature minimalism, subtly tapping into the ballet-Pilates woman aesthetic seen in every single place recently, from excessive heels reimagined as pointe sneakers to the return of flats that resemble ballet slippers. The sneaker incorporates a light-weight nylon higher with leather-based accents that nod to its basic observe heritage, whereas small design touches introduce a ballet-inspired softness.
Anchoring the look is the shoe’s signature waffle sole, the textured underfoot element that made the unique silhouette well-known.
The discharge marks the newest installment in Nike and Jacquemus’ ongoing partnership. Final fall, the collaborators first revived the Moon Shoe in black, college crimson, and white colorways, a drop that swiftly offered out. The most recent launch seems to be on the identical observe.
All three colorways—brown, pink, and sail—launched on Jacquemus’ web site on March 9 for $180. The brown model is already utterly offered out, whereas restricted sizes stay accessible within the pink and sail kinds. However fret not, these hoping to snag a pair can nonetheless be a part of a waitlist for sold-out kinds, and each the brown and Sail colorways are set to launch on Nike’s SNKRS app on March 16.
