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Small business platform files motion to dismiss lawsuit against grant program for Black entrepreneurs 

January 7, 2024
in Black Media
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By Megan Sayles AFRO Enterprise Writermsayles@afro.com

Hey Alice

Progressive Insurance coverage and Hey Alice, a small enterprise useful resource platform primarily based in Houston, are within the midst of a authorized battle with America First Authorized (AFL) over a grant program that focused Black companies. The conservative nonprofit legislation group filed a class-action lawsuit towards the pair concerning the Driving Small Enterprise Ahead grant, which awarded $25,000 to 10 Black entrepreneurs in August, alleging that this system was racially discriminatory. 

Elizabeth Gore is the president and co-founder of Hey Alice, a platform for small companies. Gore and different Hey Alice executives deemed the swimsuit groundless.
Credit score: Picture Courtesy of Hey Alice

On Dec. 13, Hey Alice filed a movement to dismiss the case. In it, Hey Alice contended that the lawsuit is “improper in each related respect.”

“Hey Alice’s mission is to assist small companies all through this nation, and Hey Alice vehemently opposes racial discrimination. Certainly, Hey Alice’s core mission is to fight the consequences that generations of pernicious racism have had on America’s capital infrastructure. Federal legislation doesn’t compel purely non-public actors like Hey Alice, when selecting how and to whom they may donate cash, to blind themselves to the centuries of invidious racism which have produced substantial present racial inequities in entry to capital.” 

On Dec. 20, the Southern Poverty Legislation Middle, Attorneys’ Committee for Civil Rights Underneath Legislation, Hispanic Nationwide Bar Affiliation and Asian People Advancing Justice filed an amicus transient supporting the dismissal of the case.

This isn’t the primary time AFL has lodged a class-action lawsuit towards an organization earmarking grants for underrepresented entrepreneurs. In July 2022, it sued Amazon for a range grant that deployed $10,000 to Black, LatinX and Native American enterprise homeowners to cowl startup prices. 

Nathan Roberts, proprietor of an Ohio trucking firm, is on the heart of AFL’s swimsuit towards Hey Alice and Progressive. Roberts, who’s White, allegedly acquired an electronic mail in regards to the Driving Small Enterprise Ahead grant program and started filling out an utility earlier than realizing it was unique to Black entrepreneurs, in line with the criticism. As soon as he did, he closed the appliance. 

“All People need to be free from racial discrimination, but main firms throughout america inject racial concerns into each side of their enterprise operations, employment practices and a lot extra. As alleged in our criticism, our shopper—who’s a small enterprise proprietor preventing to create a greater life for himself and his household—was denied a contract with Progressive that will have offered him with $25,000 towards the acquisition of a brand new truck solely due to the quantity of pigment in his pores and skin,” mentioned Gene Hamilton, vice chairman and normal counsel for AFL, in a press release. “Progressive’s racially discriminatory association is offensive to the American splendid, and we are going to combat to vindicate his rights and the rights of all equally located People.” 

Gene Hamilton is the vice chairman and normal counsel for America First Authorized. The conservative authorized nonprofit not too long ago lodged a class-action lawsuit towards Progressive Insurance coverage and Hey Alice for a grant program they organized to award grant cash to Black enterprise homeowners.
Credit score: Picture Courtesy of America First Authorized

In a press release on X, Hey Alice executives, Elizabeth Gore, Carolyn Rodz and Kelsey Rudger, known as the case baseless, saying it units the nation and small companies again.

“Hey Alice strongly disagrees with the authorized concept of this lawsuit, which is an element of a bigger technique to assault voluntary, private-sector efforts to fight the lingering results of racism on the American financial system.”

“This lawsuit alleges that Hey Alice engaged in illegal racial discrimination by serving to Progressive Insurance coverage award grants to 10 Black-owned small companies,” wrote the Hey Alice executives within the put up. “Hey Alice strongly disagrees with the authorized concept of this lawsuit, which is an element of a bigger technique to assault voluntary, private-sector efforts to fight the lingering results of racism on the American financial system.” 

In response to the swimsuit, Hey Alice has initiated a brand new grant program enabling people to appoint small companies they imagine to be “American Dream” visionaries. The winners will obtain $1,000 in funding, entry to a small enterprise accelerator and media protection. 

“Hey Alice has administered over $40 million in grants to entrepreneurs who’re job creators of all races, industries, genders and geographies. Our know-how has related 1.4 million of you with loans, credit score, grants or sources to develop what you are promoting,” wrote the Hey Alice executives within the assertion. “Now that AFL has poked the small enterprise bear, we’re doubling down, and doing so, as at all times, in a lawful method that holds true to America’s core values.”

Megan Sayles is a Report For America corps member. 



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