Nikki and Kelli Sumlin, the visionary sibling homeowners on the helm of Promenade Queen Cosmetics, have efficiently established their model as a trailblazing, Black-owned beauty firm passionately dedicated to addressing youngsters’ distinctive and evolving make-up necessities.
Promenade Queen is a beauty model centered on creating make-up merchandise, particularly for teenagers and tweens. The model was established by the Sumlin sister duo, to beat the shortage of magnificence merchandise for teenagers and tweens simply beginning to discover the world of make-up. The model can even prioritize catering to the precise make-up preferences and necessities of teenage Black customers.
In line with the sisters, this phase of make-up fanatics, notably black youngsters, has been missed by present make-up corporations. They’re dedicated to stepping in and bridging the gaps, making certain that these passionate make-up lovers obtain the eye and merchandise they deserve.
The model is at the moment providing lip gloss in its assortment. Nonetheless, within the close to future, they’re hoping to offer an intensive vary of make-up and sweetness merchandise for his or her target market. Promenade Queen takes pleasure of their 19 distinctive lip shades. These ‘glam glosses’ are available shiny, shimmer, and glitter finishes. The sister duo has laid particular concentrate on the packaging of their glam gloss assortment, preserving in thoughts the tendencies within the teen magnificence and make-up world. They’ve diamante-studded caps for every glam gloss, including to the aesthetic worth of the product and making it distinctive.
Along with this, Promenade Queen additionally presents an envoy program on their web site. In line with this program, any buyer can ship their submissions for turning into an envoy. This program goals to construct a neighborhood of aficionados and provides them a way of belonging and validation. The model additionally addresses the issues of fogeys in search of help with their teen or tween’s make-up journey.
With a tremendously constructive response to the model launch, the way forward for Promenade Queen seems to be undoubtedly shimmering, similar to their glam gloss assortment.
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Initially reported by Blackbusiness.com
