Nationwide — Alicia Keys is honored in Barbie’s 2025 “Profession of the Yr: Ladies in Music” assortment. The limited-edition dolls have been up for public sale by March 2nd, with proceeds supporting the She Is The Music initiative.
This assortment celebrates the accomplishments of ladies in music, highlighting the roles of each musical artist and tour supervisor. It focuses on careers the place girls, particularly girls of coloration, are underrepresented. This particular launch additionally marks the one-year anniversary of the Barbie film, which received three Grammys and acquired 11 nominations for its soundtrack, in line with Billboard.
This launch options the Grammy-winning artist and her longtime producer Ann Mincieli, each wearing “She is the Music” T-shirts, aiming to encourage younger ladies to pursue careers in music, whether or not on stage or behind the scenes. Mincieli, a four-time Grammy winner, is famend for her work engineering Keys’ hit albums like The Diary of Alicia Keys and Woman on Fireplace.
Mattel’s launch additionally highlights the gender disparity within the music business, the place solely 22% of charting artists and 31% of tour managers are girls.
Accessible as a part of Barbie’s ongoing Ladies in Music collection, the dolls are a celebration of ladies’s contributions to the business. All proceeds from the public sale go to She Is The Music, an initiative advocating for extra girls within the music world.
