by Janee Bolden
April 11, 2026
SHAVONE., born Shavone Charles, is utilizing the second to do one thing intentional.
There’s a brand new play taking place amongst music, sports activities, and SHAVONE. is true in the course of it.
Main League Soccer and San Diego FC have tapped the artist, govt, and cultural strategist to write down and executive-produce “SDFSHE,” a girls’s anthem that can be the primary authentic tune ever commissioned via MLS’s Playmakers initiative and the official launch of the Playmakers Music Collective.
The monitor drops April 10 on streaming platforms, nevertheless it gained’t simply dwell on-line. It’s set to debut dwell in entrance of greater than 30,000 followers at San Diego FC’s April 11 match, bringing the music straight onto the sphere.
The official music video for “SDFSHE” was shot and directed by San Diego FC at Snapdragon Stadium, the group’s dwelling in San Diego, California. Starring SHAVONE. and featured artists, the video was produced completely by the membership and brings the tune to life on the grounds the place San Diego FC is making historical past in Main League Soccer.
MLS has been steadily pushing deeper into tradition, and this transfer seems like half of a bigger play, particularly with the 2026 World Cup on the horizon. Music is changing into an even bigger a part of how leagues present up, not simply as leisure however as a technique to join with followers past the sport.
SHAVONE., born Shavone Charles, is utilizing the second to do one thing intentional.
“‘SDFSHE’ is about constructing actual alternatives for artists in San Diego, particularly girls,” she stated. “This venture is about creating entry, amplifying native voices, and exhibiting what’s doable when leagues put money into the inventive communities that form their cities.”
The tune options rising San Diego artists Santa Mykah, Ms. Connie, and Isaura, grounding the venture within the metropolis’s precise inventive scene.
And this isn’t a one-off.
The Playmakers Music Collective is designed as an ongoing platform, not only a marketing campaign. SHAVONE. will function a founding artist-in-residence, serving to to form what comes subsequent alongside her inventive platform, Way forward for Creatives, and a group of collaborators.
They plan to roll out extra authentic music all through the season, constructing towards a bigger venture in summer season 2026.
San Diego FC has already been positioning to distinguish itself from different golf equipment, with an possession group that features Issa Rae and Tems. This newest transfer leans even additional into that id, mixing sports activities, music, and tradition in a means that feels very intentional.
For SHAVONE., it’s additionally about shifting how these partnerships work.
“Via Way forward for Creatives and our collaboration with MLS and San Diego FC, we’re soundtracking the season and evolving music’s function in one of many world’s fastest-growing sports activities,” she stated.
Based by Tony Martinez and San Diego FC, the Playmakers Collective is designed to determine and elevate platforms for musicians and artists via authentic music initiatives, collaborative productions, and community-rooted programming.
“The Playmakers initiative has all the time been about creating actual pathways for the inventive neighborhood in San Diego. Launching the Music Collective and releasing ‘SDFSHE’ is a pure extension of that,” Martinez stated through assertion. “It’s about giving artists a platform to be seen, heard, and supported at a stage that displays the tradition they symbolize. That is what it seems to be like when a membership invests in its metropolis past the sport.”
At a time when leagues try to determine keep culturally related, this seems like a glimpse at what the long run would possibly appear to be.
“SDFSHE” marks SHAVONE.’s second main sports-anchored launch. Her debut single and Spotify marketing campaign celebrating WNBA legend Sheryl Swoopes’ fiftieth anniversary went viral with assist from the WNBA, Nike, and Spotify, and “SDFSHE” continues that momentum, now bringing her dwelling to San Diego and into Main League Soccer.
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