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Genuine Manufacturers Group has expanded with the launch of a full-service manufacturing firm referred to as Genuine Studios, which can perform as the house to Shaquille O’Neal’s Jersey Legends.
David Beckham’s Studio 99, Sports activities Illustrated Studios, and Genuine Productions are additionally a part of the brand new hub, Selection experiences. The Genuine Manufacturers Group is a worldwide model improvement, advertising, and leisure agency that manages the likeness of celebrities like Marilyn Monroe, Elvis Presley, and Muhammad Ali, and types that embody Sports activities Illustrated, Reebok, Juicy Couture, Ted Baker, Brooks Brothers and Eternally 21.
Per the corporate’s web site, “Its manufacturers generate roughly $25* billion in international annual retail gross sales,” with a footprint in additional than 150 nations.
Primarily based in Beverly Hills, Genuine Studios will produce movie, tv, and business content material leveraging Genuine’s portfolio of over 40 globally acknowledged manufacturers. Genuine Studios will co-produce and finance third-party unique content material.
As Selection experiences, Colin Smeeton, president of Genuine Studios, mentioned in an announcement, “Every of our 4 labels includes a fashion of storytelling leading to compelling content material for all conventional and streaming mediums.”
Mike Parris, co-founder of Jersey Legends, will oversee day-to-day operations at Genuine Studios, in response to Selection.
Smeeton has over 20 years of expertise within the leisure business. He helped develop O’Neal’s private model enlargement which included serving as government producer on “Shaq” for HBO. The docuseries “chronicles Shaq’s ascent to superstardom, as a dominant drive who received 4 NBA championships, league MVP honors, and altered the sport,” per HBO’s synopsis, Sporting Information experiences.
“We stored this documentary actual from the beginning, and I do really feel like it’s the most sincere look into my life and profession up till this level,” mentioned O’Neal in a 2022 assertion.
Most lately, O’Neal defined on “Contained in the NBA” why he doesn’t maintain again criticism towards NBA gamers.
Whereas reflecting on his personal enjoying days, O’Neal mentioned “I realized the way to take [Kareem Abdul-Jabbar’s] criticism and encourage me. That’s why I criticize guys.”
He added, “You’re making an attempt to encourage [NBA players]. They hear it typically and assume it’s private; belief me, it’s by no means private,” O’Neal defined.
“Like, for instance, once I stayed on Dwight [Howard], I knew he had one thing…like I’m making an attempt to inform him so he is aware of and understands what it takes,” he continued.
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