Serena Williams is bringing her trend experience to the little ones with a set that’s each trendy and nostalgic. The tennis legend, entrepreneur, and mom of two has partnered with youngsters’s trend model Janie and Jack for her first-ever children’ clothes line. Rooted in Serena’s love for household and the shut bond she shares along with her daughters, Olympia (7) and Adira (18 months), the Spring 2025 assortment is an ode to self-expression, pleasure, and timeless fashion.
Reflecting Williams’ daring, vibrant aesthetic, the gathering has colourful hues, playful prints, and silhouettes that carry a nostalgic appeal. From resort-ready matches to swimwear and cute mommy-and-me ensembles, each merchandise is designed with household adventures in thoughts. And, after all, Serena couldn’t launch a set with out nodding to one in all her first loves—tennis. The road additionally includes a reimagined model of her childhood tennis outfit, mixing traditional sporty vibes with a contemporary twist.
“As a longtime fan of Janie and Jack, I’m thrilled to deliver this assortment to life alongside my women,” Williams stated in a press launch. “Every bit is designed to have a good time household, fashion, and the particular moments we share collectively. I poured a lot love into this assortment and may’t anticipate households in every single place to expertise it.”
“Serena has been our dream associate for the reason that second she turned a mom. We have been so excited once we first noticed her gown Olympia in Janie and Jack at Wimbledon,” added Parnell Eagle, president and chief business officer of Janie and Jack. “Her imaginative and prescient and creativity introduced a recent perspective to each design, leading to a set that exudes her iconic fashion and celebrates household bonds. It’s been a privilege to work alongside Serena, and we’re excited to supply households timeless items that encourage connection and particular moments collectively.”
Whereas many acknowledge Williams for her trailblazing tennis profession and her trend statements on the courtroom, the Wimbledon champion has at all times had a love for trend. Rising up, Williams used to stitch, like her mom, Oracene Williams, who used to design her childhood tennis outfits. And simply as her profession blossomed, so did her love of trend. A lot in order that in 2018, she launched her personal clothes model, S by Serena, which appeared in New York Vogue Week in 2019 and 2020.
“I ended up going to trend college,” Williams instructed Forbes. “I at all times joke that someplace between successful Wimbledons and US Opens, I used to be at school doing trend tasks.”
Now she’s tapping again into her sartorial abilities with Janie and Jack. Designed for youngsters as much as 12 years previous, Williams describes her assortment as “a fairy story by clothes,” per WWD.
Priced between $18.50 – $175, the Serena Williams x Janie and Jack assortment is out there now on JanieandJack.com
