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Sephora Responds to Viral Video Showing Girls Using Darker Makeup Shades to Do Blackface

February 13, 2024
in Black Media
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A video displaying a bunch of ladies at Sephora making use of darker shades of make-up to their faces to do blackface is leaving many viewers on-line disgusted by their actions.

The video exhibits three teenage ladies strolling across the retailer, portray their faces with darker make-up shades. One white teen with darkish brown make-up on her face is seen standing subsequent to a Sephora worker who’s criticizing somebody who seems to be a mum or dad or chaperone of the group. Viewers can hear that worker saying how “extremely offensive” the teenagers’ make-up software is.

A video displaying a bunch of teenage ladies utilizing make-up samples at a Sephora retailer to do blackface is drawing backlash on-line. (Images: X/RyanBeard)

The unique video was posted on TikTok over the weekend and reshared and reposted a number of occasions, drawing tens of millions of views. Though it may’t be heard within the video, customers who first posted the video stated the women have been making animal noises whereas they placed on the make-up.

Sephora’s mum or dad firm, Devries International, despatched the Atlanta Black Star a press release confirming that the incident happened at a Sephora location contained in the Prudential Middle in Boston, Massachusetts.

“Sephora’s high precedence is to create a welcoming and inclusive procuring expertise for all. We’re extraordinarily upset by the habits of those consumers at our Prudential Middle location, and as such, they have been requested to depart our premises. Below no circumstance is the sort of habits tolerated at Sephora.”

Many individuals on-line shared their frustrations with the teenagers’ actions. Some prompt they need to be banned from Sephora.

And that is what’s flawed with our world. The truth that these ladies even got here up with the thought is very disturbing. 😢

— oma257 (@oma2572) February 12, 2024

“Disgusting,” one TikTok person commented. “I hope Sephora identifies this household and bans them from their shops.”

“To try this in public is insane in 2024,” one other particular person wrote.

Letting preteens and youngsters roam round make-up shops like Sephora and Ulta unsupervised or unchecked is a matter a number of retailer staff from throughout the nation have posted about on-line during the last 12 months.

Workers have shared their experiences coping with rowdy teams of preteen ladies who run amok in these shops. On TikTok, movies posted with the hashtags #ultakids and #sephorakids amassed tens of millions of views.

Final month, one Sephora employee primarily based in Tennessee informed Fox Information that these children incessantly come into the shops disrespecting staff, dirtying pattern stations, and hounding their dad and mom to purchase them a whole bunch of {dollars} price of make-up. A number of different staff posted accounts that resembled her expertise.

“It’s extra about what these ladies are reaching for after they’re in these shops,” 21-year-old Sequoia Cothran informed Fox Information Digital. “It’s additionally the way in which that they’re treating the employees inside it,” the 21-year-old added. “You see these type of imply lady antics from these 10-year-olds.”

Some staff have even referred to as for the businesses to institute an age restriction and ban children underneath the age of 18 from coming into the shops until they’re accompanied by a mum or dad or chaperone.



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Tags: BlackfaceDarkerGirlsMakeupRespondsSephoraShadesShowingvideoViral
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