by Jameelah Mullen
June 5, 2025
Crimson Lobster Damola Adamolekun takes it again to the old fashioned.
Due to its new CEO, Damola Adamolekun, Crimson Lobster is revamping its menu with a nod to the previous. The restaurant chain will carry again a few of its hottest gadgets from years passed by.
Adamolekun, introduced the adjustments in an Instagram video.
“We’re bringing again some fan favorites,” he mentioned. “Yup, they’re again, and there’s a lot underneath $20 on the menu.”
Adamolekun didn’t specify what number of dishes would make a comeback, however he did guarantee prospects that the beloved Cheddar Bay biscuits will stay a staple.
“We obtained that proper the primary time,” the Nigerian-American mentioned concerning the crowd-pleasing appetizer.
Earlier than taking up the position of CEO, the Harvard graduate mentioned he visited a number of of the eating places’ places to evaluate prospects’ wants. Adamolekun advised the Wall Avenue Journal that prospects “need high quality meals in a cushty setting and to attach with the historical past of the model.”
The 36-year-old CEO might fulfill prospects’ needs by reintroducing nostalgic menu gadgets like hushpuppies, which the corporate introduced in November of final yr would return to the menu.
In August 2024, Adamolekun grew to become the youngest CEO within the firm’s 56-year historical past. He guided the seafood chain restaurant out of chapter and right into a modernized period, adopting a public-facing method and often showing within the chain’s social media campaigns. This method appeared to resonate with many social media customers.
“Nice advert! CEO is tremendous spectacular and compelling, charismatic on digital camera! Good transfer!” a social media person commented on Crimson Lobster’s Instagram put up.
“Dude simply obtained me to observe Crimson Lobster on IG” one other commenter wrote.
Earlier than becoming a member of Crimson Lobster, Adamolekun was the primary Black CEO of P.F. Chang’s, the place he revitalized the model. He generated over $1 billion in annual income whereas main the Asian-inspired meals chain, in line with the Nationwide Restaurant Affiliation.
Adamolekun is making use of his confirmed enterprise acumen at Crimson Lobster, working to enhance service, improve the menu, and modernize the uniforms and restaurant interiors.
“I’ve been a Crimson Lobster fan since my first eating expertise as a 9-year-old at our Springfield, Illinois, restaurant,” Adamolekun mentioned on The Breakfast Membership.
The previous Goldman Sachs intern obtained a enterprise diploma from Brown College and an MBA from Harvard Enterprise Faculty.
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